National fashion lifestyle brand ellelauri expands its Philadelphia roots by opening their first brick and mortar location in Founder and Designer Liz Rymar’s hometown. The move comes after a successful pop up store in the Shops at Liberty Place. The brand of chic, attainable women’s clothing, which is a favorite among celebrities like Jessica Alba and Kendall Jenner, will set up shop permanently in Center City at 114 S 19^th Street.

In addition to their new location, ellelauri will also be opening a design studio at 17 Penn Street in Hatboro, right outside of Philadelphia. While the American-made line will still be produced in the Garment District of New York City, all of the lines will be designed locally.

“Philadelphia is my hometown,” says ellelauri Founder and Designer Liz Rymar. “Great entrepreneurial things are happening here; Philadelphia is at the forefront of the restaurant industry and the fashion community is growing rapidly. ellelauri is a leader at the heart of this movement.”

The Center City location is set to open Thursday, November 13^th– right around the launch of the fall/winter collection. This season Rymar draws inspiration from the styles and silhouettes of the 1960’s, updated with a modern metropolitan twist. The collection will consist of beautiful shift dresses, sophisticated blouses and other similar pieces in rich silk, brocade, lace, faux fur and tweed using a palette of neutral colors with pops of jewel tones and vibrant florals.

The full collection will be available at their boutiques, online at ellelauri.com and in select stores nationwide. Both ellelauri locations carry the full line along with a variety of accessories and complementary brands, like J Brand and Wildfox.

ellelauri will celebrate the move with their formal Grand Opening event on November 13^th from 5:30 to 8:30 pm. The Grand Opening will be complete with lights bites, signature cocktails, a fall/winter preview, Flash Tattoo stand and 10% of night’s sales will go to Breastcancer.org. Please look out for post event coverage and pictures.

For more information on ellelauri please visit the website, www.ellelauri.com or connect with us on Facebook and @ellelauri on Twitter and Instagram. The new ellelauri boutique will be located at 114 S 19^th Street; the current pop up store is located in the Shops at Liberty Place at 1625 Chestnut Street. Their seasonal location in Avalon, NJ calls 264 West 21^st Street home.