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We are pleased to announce that Old City District will host the first ever Old City Fest on Sunday, October 12th – and will be part of DesignPhiladelphia’s 10th Anniversary celebration. The street festival will feature the neighborhood’s vibrant and diverse offerings and encourages people to explore all that Old City has to offer.
The event will highlight the region’s premier art and design district while showcasing local designers, creative firms, restaurants, retailers, galleries, theater, culture, history and architecture.
“We are thrilled to present our first-ever Old City Fest,” says Old City District’s Executive Director, Job Itzkowitz. “OId City Fest will be THE spot to immerse yourself in art and design, fashion and food, as well as creativity and culture.”
Participating vendors such as Smak Parlour, Reform Vintage Modern, Franklin Fountain, Scout Vintage, Sassafras, Arch Enemy Arts, Panorama and the Clay Studio will distinguish this festival from anything Philadelphia has seen before. Old City Fest will boast a festival stage with live music and performances, a design showcase room, pop-up theatrical performances, and a wide array of food, beverages and retail shopping.
From its historic past to its art presence and its tech future, Old City is the place to be! Join us in the heart of America’s historic streets for a new tradition – Sunday, October 12th from noon-6:00, Arch Street between 2nd and 4th Streets and 3rd Street between Race and Market Streets.
For more information please visit http://www.oldcitydistrict.org/discover/old-city-fest.
Today a website can make or break your company and consumers want access to all of your information whether it’s through their mobile device or home computer. Now is the time to fully take charge of an intuitive and responsive website design that can conform to the needs of consumers. In conjunction with a responsive website design, you must also take into consideration a quality content management system (CMS) that can effectively host and run all the components of your site.
Search engines are the starting point for a consumer and having a responsive, beautiful and high-quality design will surely put you at the top of their searches.
What catches your eye? Is it vibrant colors? How about bold and busy patterns? We live in a world where visuals are the foundation of everything – from food to clothes to the colors of our cars. Think about all the things you see in a day and reflect on what stood out. Some can immediately be remembered – think of a billboard you drove by or a wrapper on a candy bar. Any of these images we can remember had something bold about them providing that connection, and that makes for a great marketing campaign.
The use of great photography and imagery can really explode the use of a brand because it has the power to be remembered and grab someone’s attentions. It’s becoming increasingly difficult for companies to stand out in the terms of advertising because we live in such a busy world that logos and signs can sometimes just blend in together. Having a show stopping advertisement will most definitely grab the attention of anyone who catches it. The use of strong photography and imagery works in all aspects of marketing – online and in-person.
No matter the channel you are trying to leverage, a powerful image will help you capture the attention you seek. Impressive photos in emails will keep readers interested, bold and vibrant images on social media will keep eyes glued to you and remarkable photo assets on printed materials will be rewarding. Take for example a busy city where there’s a large amount of marketing potential that could reach millions of people. Experienced marketing companies in Philadelphia know how to reach people through printed signage on buildings, banners on public transportation and commercials local television stations. The options are limitless when it comes to an effective marketing strategy and utilizing powerful and strong photography will increase the odds of standing out.
The staggering fact that one in three women will be diagnosed with cancer in her lifetime is something we cannot ignore. On Saturday, September 13, 2014, this harsh reality will unite survivors and supporters during the 17th annual Women’s Cancer Walk by City of Hope Philadelphia. The Women’s Cancer Walk is a national movement that unites survivors and supporters—women, men and children—in the fight against women’s cancers. This year, the Walk is dedicated to Gi Cunningham. Cunningham was diagnosed with breast cancer in 2000 and became a staunch supporter of City of Hope, raising thousands of dollars. Cunningham is remembered fondly by many, who look forward to walk in her memory.
The walk is a great opportunity to raise funds for continued groundbreaking research, treatment and education at City of Hope and to raise overall awareness for breast and gynecologic cancer. “For hundreds of thousands who face women’s cancers each year, hope is a precious thing,“ said City of Hope Philadelphia Senior Director of Development Harry Giordano. “These mothers, daughters, sisters and wives count on places like City of Hope, where award-winning care offers the chance to overcome disease and innovative research cultivates new, better therapies on the path to cures.”
A parade of purple will fill the streets with an outpouring of hope as the walkers travel from Campbell’s Field (401 Delaware Ave., Camden), across the Benjamin Franklin Bridge, to Arch Street Meeting House (320 Arch St., Philadelphia). Registration, t-shirt pick-up, team photos, hair streaking, survivors’ tent and healthy snacks will begin festivities at 8:00am. Fitness instructors from SWEAT Fitness will lead group warm-ups and stretching, followed by the dedication ceremony. The Walk will officially start at 10:00am with stops for snacks, family fun and a Mummer’s performance scattered throughout. Adults can register for $25 and $15 for children (12 and under) at www.womenscancerwalk.org. Walkers are welcome to register individually or as a team. Awards will be given to the top fundraisers.
Women’s Cancer Walk is organized by City of Hope Philadelphia with support from platinum sponsor Sweat Fitness, as well as Old City District. This cause is near and dear to me, as my mother didn’t survive her battle with cancer,” said Old City District’s Brett Mapp. “Additionally, it is great to see that the walk will end in Old City District after taking walkers on a tour of the neighborhood. I am thrilled to also see our businesses like Sweat, and Arch Street Meeting House embracing this important cause.”
Walk registration is open now at www.womenscancerwalk.org. For more information, call 800-344-8169 toll free (or 215-985-0869), follow @CityofHopePhila on Twitter and like City of Hope Philadelphia Office on Facebook. Share the story of why you walk by using the hashtag #whyiwalk on Twitter.
As if Pinterest has not sparked enough conversation for creative social media already, they have now created their own messaging feature. Now, with over a fifth of American adults using Pinterest, the popular social media platform has made numerous additions to the site (Pew Research Center). Beginning last year, Pinterest allowed users to send pins to friends within their own networks. A few weeks ago users were sending over 2 million pins per day with no way to reply to the sender. That is where the Messages feature comes in!
Much more than a quick hello, the new conversation feature allows users to create dialogue about a pin that interests both parties. Not only does the chat-like service have the potential to blow Twitter and Facebook messenger out of the water, it showcases Pinterest’s evolution from public scrapbook to multi-faceted social network for sharing information publicly and privately.
The question, however, is why is Messages a great addition to Pinterest? Simple, because anything you can do with a pin, you can do within the messaging tool. This includes pinning on a board, sending to a friend(s), like it or drag from another site to your own message thread, all of which makes this the most advanced social media messaging tool yet. Available in both web and mobile forms, users can keep conversations going by sharing discoveries in real-time.
Pinterest’s true goal of the Messages service is to empower the way people utilize the platform by not replacing the Pin Boards, but enhancing the platform as a whole. In addition to chatting with friends, Messages lets users move past the old email notifications to more productive, straightforward discussions for project planning. Traveling advice, cooking tips, networking, gift buying, trade tips, wedding planning, home buying and decorating are a few of the ways Messages can be utilized between groups of friends. Reinforced by group exchange, this easy communication leads to action, which increases Pinners’ purchase intent.
There is no doubt Pinterest has grown rapidly over the past few years, but according to the Pew Research Center they are now more popular than Twitter. With the additional Messages feature, Pinterest is challenging Facebook and Twitter to up their game even more and teaching the industry how a company can build communication within a platform by emphasizing utility instead of novelty.
The bottom line is everyone will be sharing discoveries, planning projects and swapping ideas on the best messaging tool to date. Watch out Facebook and Twitter, Pinterest is inspiring creativity and conversation for the masses.
Is it just us or is everyone dumping buckets of ice water on their heads? This isn’t just a dare – it’s the “Ice Bucket Challenge” to raise awareness for Amyotrophic Lateral Sclerosis, also known as ALS or Lou Gehrig’s disease.
The ALS Ice Bucket Challenge can be traced to Boston native Pete Frates, the former Boston College baseball captain who was diagnosed with Lou Gehrig’s disease two years ago. The disease is doing its work: Pete Frates is now confined to a wheelchair and his ability to speak has abandoned him. Yet he continues to be a leader in the ALS community by raising money, raising awareness, raising hope.
(Pictured above: Ex-Boston College player Pete Frates, with his father John and brother Andrew.)
ALS is a disease of the nerve cells and spinal cord that controls voluntary muscle movement. Those who suffer from the disease experience muscle weakness, twitching, little to no use of their arms and legs and difficulty speaking, breathing and swallowing. The disease is also named for the famous baseball player Lou Gehrig, who died of the illness in 1941. According to the ALS Association, approximately 5,600 people are diagnosed with the illness every year.
Here is how the “Ice Bucket Challenge” works. If you are nominated, you make a short film of yourself dumping a bucket of ice water over your head and then issue the challenge to others. This challenge must be completed within 24 hours or the person must donate $100 dollars to the ALS Association. But with this phenomenon taking over, there has been a huge surge of donations to the ALS Association. They said they have seen their donations quadruple over the past couple of weeks. So people are now challenging each other to dump the ice bucket and donate. Also with viral trends like this, people are more willing to participate because they do not want to be humiliated or called out for not contributing. With the tags on the videos, no one who is challenged can go un-noticed. If you are challenged the social media world will know when you do no participate in something as simple as dumping a icy cold bucket of water on your head or giving money to this worthy foundation. That’s how powerful social media can be!
Videos will continue to pop up all over the internet throughout the next couple weeks. Viral trends help to raise awareness all the time through social media platforms such as Facebook, Twitter and Instagram. Recent trends include the NOH8 campaign, which shed some light on Proposition 8 and gave awareness to marriage equality. There is also the Purple Your Profile for the American Cancer Society campaign. This recognizes World Cancer Day, and helps to raise awareness and funds by having Chevy automobiles contributing $1 to the American Cancer Society for every Facebook or Twitter profile picture purpled.
To get involved with the “Ice Bucket Challenge” or to learn more about the ALS Association, please visit ALS Association.
Here is an example of our PR and Social Media Account Coordinator, Kelly, who accepted the challenge and donated to the ALS Association in support of Team #KirkinIt. One bucket at a time can make a difference. Check it out!
https://www.facebook.com/photo.php?v=10202944077710628&l=1485127727764963760
As Philadelphia’s leader in custom tailored clothing, Henry A Davidsen Master Tailors & Image Consultants is excited to announce two new denim lines and custom overcoats that will become the staples of any stylish man’s fall wardrobe! President of Henry A. Davidsen Brian Lipstein has a passion for the practice of image consulting and a dedication to clothing that is personalized for an individual’s lifestyle, profession, body type, and silhouette.
“Philadelphia loves us for our unique, high-quality custom suits, but we’re so much more than that,” says Brian Lipstein. “We pride ourselves on customizing clothing for the stylish man for any occasion.”
The new private label denim includes six unique, high-quality denims ranging from 100% cotton to fabrics with a slight stretch to them, as well as various thread color options so clients are able to create a pair of jeans as unique as they are. Additionally, Henry A. Davidsen has been chosen as one of the few select retailers to carry Tribe Custom, which features authentic Japanese Selvedge denim in multiple dark to light washes with 100% cotton and stretch fabrics. Customers can design their jeans right down to the fly (button or zipper), the color of buttons, the color of threads and color rivets. Both of these luxurious denim lines are available in relaxed, tailored, boot cut or skinny fit. All denim customers receive a consultation from an experienced and knowledgeable Henry A. Davidsen staff member, including custom measurements.
In addition to private label denim, Henry A. Davidsen is also offering custom overcoats for the fall and winter seasons. The expert team will work with you to create an overcoat to fit your style, including single breasted and double-breasted coats, as well as car coats, pea coats or trench coats with treated waterproof cotton. Overcoats can be created in a variety of fabrics such as wool, wool/cashmere blend and 100% cashmere. Fabric pricing starts at $1,045 for wool or wool/cashmere blend and $3,245 for 100% cashmere for a standard sized man in a ¾ length coat. Construction pricing ranges from $775 for white label to $2,560 for purple label.
Henry A. Davidsen is located at 1701 Spruce Street, for more information please visit www.henrydavidsen.com.
Keeping cool and professional in the summer can be a challenge for women in the workplace. Those looking for the perfect outfit need to look no further than ellelauri! Liz Rymar, designer and founder of lifestyle women’s fashion brand ellelauri, has focused on creating chic, unique clothing for women of any body type. All are at an attainable price point and are made in the United States. Liz Rymar’s years of experience and commitment to creating luxurious and attainable for women of all body types sets Liz apart in the fashion industry and has made ellelauri a favorite among fashion conscious women and celebrities alike. ellelauri is sold across the country and currently has two locations (where they carry the full ellelauri line and other likeminded brands) including their Philadelphia store at The Shops at Liberty Place and a shore location in Avalon, New Jersey. The full line is also available at ellelauri.com. Founder, Designer and Philadelphia native Liz Rymar has come up with her top picks for staying cool and professional at the office this summer:
A limited partnership led by locally based real estate investor Philip Balderston, has announced the completion of phase one of its newest garden apartment project, Woodland Village. The 546 newly renovated community style units are located in Lindenwold, New Jersey and are ideal for couples, singles and families. Woodland Village boasts affordable one and two bedroom homes, complete with impressive upgrades that make each residence a one-of-a-kind.
Rents start at $695 per month for a single bedroom home (1 B/R, 1 full bath, approximately 670 sq. feet) and $825 per month for a two bedroom home (2 B/R, 1 full bath, approximately 829 sq. ft). Woodland Village lies on 28.4 acres of dense wooded land in a picturesque environment. Each apartment has been carefully renovated with significant upgrades, including brand new kitchens with new appliances, premium countertops and contemporary fixtures, along with a fully remodeled bathroom with new tile flooring and fixtures. All homes have been freshly painted with new flooring installed throughout and ample closets for maximum storage. Residences also include central heating and in-unit cooling systems.
“This asset has been on our radar for a long time,” says Philip Balderston. “We knew that between the beautiful landscape and our comprehensive rehabilitation plan, we would be able to create something truly spectacular for an affordable price and deliver great value to potential renters.”
Woodland Village is conveniently located in close proximity to public transportation, an excellent school district, and is easily accessible to Philadelphia. The amenities gives residents a fantastic way to enjoy time with family and relax outdoors; from the nearby shopping, to the picnic area next to the creek that runs throughout the entire, beautifully landscaped property.
Woodland Village is located at 401 E. Gibbsboro Rd. in Lindenwold, New Jersey. For more information, please visit www.woodland-village.com. Interested renters should contact the property directly by calling (856) 784-1010.
Geno’s Steaks Announces Golden Ticket Contest Win The Ultimate Day in Philly!
Have you heard? Geno’s Steaks, Philadelphia’s most iconic cheesesteak restaurant, has announced the start of Geno’s Golden Ticket contest – Willy Wonka & The Chocolate Factory. For the month of July, golden tickets have been and will be hidden randomly in the wrapping of Geno’s cheesesteaks. Five lucky winners, plus their guests, will get the ultimate Philadelphia experience: a behind the scenes tour of Geno’s Steaks with Geno Vento, complimentary lunch and an afternoon Phillies game against the New York Mets!
“Willy Wonka & The Chocolate Factory is one of my favorite childhood movies – it brings back so many memories of being a kid in South Philly,” Says Geno Vento, 2nd generation owner of Geno’s Steaks. “I love the idea that my customers love Philly as much as I do. What better way to show them my appreciation?”
Golden tickets will be hidden in the signature cheesesteak wrapping throughout the month of July. The tickets will provide instructions on how to claim the prize. Follow #GenosGoldenTicket on Facebook, Twitter and Instagram to receive updates on how many tickets are left! All tickets must be claimed by August 1, 2014; all winners must be available on August 10, 2014.