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Maglio Sausage Co., Philadelphia’s favorite family-owned sausage purveyor since 1947, is diversifying with the opening of an Italian-specialty foods market on December 3rd. The Market at Maglio’s will offer the full array of Maglio products, along with an assortment of prepared foods (think sausage and peppers better than Ma’ makes), a sandwich bar, meats and cheeses, locally grown fresh produce and fine Italian products.
“The Maglio family is proud to expand our 67-year legacy while bringing jobs and foot traffic back to South Philly.” says Anthony Maglio Jr., President of Maglio Sausage Co. “We are thrilled to offer top quality and affordable Italian products to the city of Philadelphia.”
The opening celebration begins at 4:30pm with a ribbon cutting, introductions from the Maglio family, dignitaries and city officials. The public is invited to experience the new 1,500 square foot market while sampling a variety of Maglio sausages, cured meats, artisanal cheeses and fresh breads. The Market at Maglio’s will offer a variety of delicious products, ranging from: fresh prepared meals such as sausage and peppers, eggplant and chicken parmigiana, to sweet and hot Italian sausage, strombolis, meatballs, and breakfast sausage.
Additionally, there will be a full Dietz & Watson deli counter, an expansive olive bar, an extensive range of Cento Fine Italian Foods, Citterio Italian specialty meats, fresh baked bread from Cacia’s Bakery, seasonal items for the holidays and an assortment of classic Italian desserts like cakes, cannoli and cookies.
A hoagie station will offer a mouthwatering selection of sandwiches. The Market will also offer all the fixins’, including potato salad, coleslaw and sparkling Italian sodas. Guests are welcome to call ahead and order party trays for large groups or tailgating. For the more discerning customer, Anthony Maglio Jr. will be curating a collection of fine, high-end cheeses from around the world.
“We’re looking forward to bringing new traditions, combined with our old family values, to the greater Philadelphia community,” says Jerry McNelis III, COO of Maglio Sausage Co. and The Market at Maglio’s.
Just down the street from Philly’s stadiums in the heart of South Philly, The Market at Maglio’s will be a prime destination for everything from tailgating needs to grocery shopping for the family. The market will be open Monday through Friday 8am-6pm, Saturday 8am-5pm, and Sunday 9am-3pm with early hours for home Eagles games. For more information, visit www.magliofoods.com or call 215-4MAGLIO. Make sure you follow us Twitter, Facebook, Instagram and Pinterest!
When it comes to advertising, any successful business owner knows when the right time is to buy adspace. This means that their advertisement will air at a time where the most listeners and viewers are active. Think of it like this: you just got done work and you head home to prepare dinner. It might be 5:30 in the evening but it gives you enough time to finish eating and turn the TV on to watch your favorite show. During that show, you’ll be subjected to a number of commercials ranging from cars to medicine, but during this period, you and millions of others could be tuned in at the same time. This example is the prime time to display your advertisement because like you, many other people will be tuned in to see what’s on the TV.
However, you want to make sure your advertisement hits the audience you want at the right time. Perhaps you own a local coffee shop that opens early in the morning and closes during the afternoon. Maybe featuring a commercial at the end of the day isn’t the best idea because your coffee shop is closed by the time the commercial airs. Something like this would call for adspace in the early morning when you could catch potential customers before they head into work to grab a cup of joe. Let’s remember that potential customers watch TV at all times of the day, which means spending some money to air a commercial midday could also reap benefits. Think about how the typical lunch break period will start around noon: you can run some ads in hopes that those on break will see your commercial.
Don’t forget about all those loyal listeners on radio stations! Thousands of people listen to the radio in the car and just about the same commute to work in the morning and late afternoon. This gives you the opportunity to play a radio advertisement where the same listener could hear it twice – the first time driving into work and second time driving home from work. But beware, depending on your business, your target audience might be college aged students who aren’t driving into work, but have scattered times throughout the day when they are listening. You must adjust the times your advertisements hit based on your audience.
Using smart advertising tactics to place radio and TV commercials can turn into huge profits because you are buying adspace at the right time. In order to get the best guidance, seek out professional help from advertising agencies. In Philadelphia alone, it’s ranked number 4 out of the top 100 TV markets in the country which means it covers a huge area of potential customers. Check out the resources you have on hand and bring in more customers with appropriate placement of advertisements during the right times.
National fashion lifestyle brand ellelauri expands its Philadelphia roots by opening their first brick and mortar location in Founder and Designer Liz Rymar’s hometown. The move comes after a successful pop up store in the Shops at Liberty Place. The brand of chic, attainable women’s clothing, which is a favorite among celebrities like Jessica Alba and Kendall Jenner, will set up shop permanently in Center City at 114 S 19th Street.
In addition to their new location, ellelauri will also be opening a design studio at 17 Penn Street in Hatboro, right outside of Philadelphia. While the American-made line will still be produced in the Garment District of New York City, all of the lines will be designed locally.
“Philadelphia is my hometown,” says ellelauri Founder and Designer Liz Rymar. “Great entrepreneurial things are happening here; Philadelphia is at the forefront of the restaurant industry and the fashion community is growing rapidly. ellelauri is a leader at the heart of this movement.”
The Center City location is set to open Thursday, November 13th– right around the launch of the fall/winter collection. This season Rymar draws inspiration from the styles and silhouettes of the 1960’s, updated with a modern metropolitan twist. The collection will consist of beautiful shift dresses, sophisticated blouses and other similar pieces in rich silk, brocade, lace, faux fur and tweed using a palette of neutral colors with pops of jewel tones and vibrant florals.
The full collection will be available at their boutiques, online at ellelauri.com and in select stores nationwide. Both ellelauri locations carry the full line along with a variety of accessories and complementary brands, like J Brand and Wildfox.
ellelauri will celebrate the move with their formal Grand Opening event on November 13th from 5:30 to 8:30 pm. The Grand Opening will be complete with lights bites, signature cocktails, a fall/winter preview, Flash Tattoo stand and 10% of night’s sales will go to Breastcancer.org. Please look out for post event coverage and pictures.
For more information on ellelauri please visit the website, www.ellelauri.com or connect with us on Facebook and @ellelauri on Twitter and Instagram. The new ellelauri boutique will be located at 114 S 19th Street; the current pop up store is located in the Shops at Liberty Place at 1625 Chestnut Street. Their seasonal location in Avalon, NJ calls 264 West 21st Street home.
When it comes to managing your company and brand you want to always stay inspired with new and interesting marketing ideas. Sometimes it can be difficult to stay current and know what consumers want, but if you continuously check your sources to stay up to day, you will always stay ahead of the game. Reaching consumers is always changing and involving, but one thing is for sure, visuals can make a great impact on your brand. For instance, when you develop new and exciting marketing tactics, think of what moves you and what grabs your attention. What advertisement caught your attention?
When you think of this example, try to apply it to your brand. It clearly caught your attention and made you want to pursue more information. Thinking like a consumer and seeing how other companies catch attention can work in your favor. Develop your ideas with cutting edge uniqueness and originality while shaping the marketing tactic in essence of your brand. It’s okay to see what competitors are doing because you can take their idea, adjust and manipulate it to make it better and more appealing.
Search sources like Behance, The Great Discontent and Designspriation to check out what is being used in today’s market. Those ideas can be implemented with your company’s brand in mind which will produce consumer-appealing marketing strategies. Collaborate with your team to brain storm new ideas and new ventures so you can have fresh material to distribute. It only takes a matter of minutes to come up with a new idea that will appeal to the masses. Visuals make huge impacts and cueing in very strong visual with your brand will only help your company as a whole.
It can be difficult to stay inspired but when you check your sources and continue to look for the most trending applications, you will help your brand. Sometimes all it takes is a conversation with a branding company to fuel your fire because they know what the consumers want and what they look for. Continue to look for new ideas and always stay inspired because you want to appeal to your customers at the forefront. Spark your creative side and let the ideas flow!
Geno Vento took fundraising to the next level! On Saturday afternoon, September 13th, Geno’s Steaks hosted a fundraiser for Kirk Crandall, a 23-year old man who suffers from neck-down paralysis following a car crash in 2012. Geno told Kirk that a portion of the day’s sales would go to funding Kirk’s upcoming rehabilitation program, but at the conclusion of the event, Geno surprised Kirk and his family with a check for $53,107 – the total amount needed for an entire year of treatment!
Kirk was 21-years-old when he was involved in a major car accident near his home in upstate New York. The wreck left him with a complete C6 spinal cord injury, and he is now a quadriplegic (completely paralyzed from the neck down). Kirk and his mother, Shawn, have traveled the country seeking the best treatment for his injury, and became close friends with Geno when they met at Magee Rehab (where Geno rehabbed after a knee replacement). Insurance will no longer pay for Kirk’s treatments – despite the incredible strides he’s making on his own.
Against all odds, Kirk has begun moving his arms and legs. A year with Mike Barwis is the most intensive treatment he can receive; Barwis has been known to perform miracles for professional athletes and those recovering from injuries. Geno knew Kirk couldn’t afford the life-changing treatment on his own.
The event included music from DJ Perry Angelozzi and appearances from special guests like the Philadelphia Eagles cheerleaders. Cheesesteaks and happy tears were enjoyed by all!
Please see the incredible event footage here, https://www.dropbox.com/s/tnfiluucarqo5zu/IMG_2651.mov?dl=0
As PR professionals, many of us can admit that the hit ABC show ‘Scandal’ is a guilty pleasure. For those who have never watched, the show is about Olivia Pope, the owner of a crisis management firm in Washington, D.C. Olivia and her staff, more commonly known as her ‘gladiators,’ take on high profile political clients that range from White House debacles to the underground threats to homeland security. Olivia is known as a ‘fixer’ and uses her legal knowledge and PR expertise to ‘shut down’ the slander and change the conversation surrounding her controversial clients.
While our day-to-day jobs are nowhere nearly as dramatic, and well, scandalous as Olivia Pope and her team of ‘gladiators’ – we can attest to many of the lessons learned by this strong female character. With the season 4 premier just hours away, we thought it was time to brush up on a few PR-life lessons that Olivia Pope and her staff have taught us over the past three seasons.
Make Yourself Indispensable: Whether you are making yourself essential to your company or to your clients’ success, be sure to work so they cannot live without you. Olivia and her gladiators are constantly learning new skills and perfecting their craft to stay on top of their competition. They are the best in the business because they work harder and smarter. Go above and beyond and finish before anyone else even thinks of starting.
Always Be Ready for Plan B: In the fast-paced world of PR, you always need to have a plan B and have to be ready to execute it like it was plan A. Part of being a gladiator is keeping your cool when plans change and when things don’t go your way.
Messaging is Key: Olivia and her team know that having a clear message is crucial to the success of their clients. Whether it’s honing in on what their clients are trying to do or say, or just training their clients to be able to convey these messages to the media, Olivia and her team are always direct. In PR, it is important to be clear in your clients messaging. As we move into the generation where less is more, a concise and focused message is they key to success.
We look forward to tonight’s premier and learning even more valuable PR lessons from the gladiators.
You may have heard the term analytics thrown around here or there but do you really know what it means? Well, analytics can be described as a process that discovers meaningful patterns and trends in data that is formulated from a computerized system. Typically, analytics will be presented in a visualized manner that makes it easier to communicate and understand the given information. There are a variety of reasons why analytics are used; one example includes the use in social media. Say for instance you make a Facebook post and you want to know how effective it was in terms of the audience. Analytics can provide that information and sort the data into various categories that could include time of day people were the most engaged, how many people saw it and how many people shared it.
Of all the reasons to use analytics, its main goal is to help the user understand data and allow them to make the best educated decision possible that could help their company or marketing strategy. Generally speaking, analytics can help make fairly repeatable and sound estimates of the return of investment on different marketing aspects, especially social media.
As analytics are expected to make vast improvements over their current capabilities, these improvements could drastically change the way advertising agencies identify streams of data that are actually crucial to improving engagements and experiences with customers. The main point is to use those key elements of intelligence from analytics that can create the most impact for each step of the customer experience.
According to an article from IBM, they point out it’s not just about the amount of data you have, it’s about understanding what that data is trying to tell you. If a company can successfully utilize analytics, they could more accurately measure ROI’s, thus helping creating more effective marketing strategies in the realm of social media. Being able to know when the best time to engage users could be quite beneficial to your marketing plan. This leaves business owners on the hunt for quality ad agencies in Philadelphia that can help turn that information into a successful and fruitful marketing tactic.
Social media has a vast outreach and taking advantage of its power could be beneficial to your public relations strategy. With millions of users, you have the potential to raise brand awareness in the matter of seconds. According to Business Insider, Twitter has approximately 232 million monthly users! With that being said, it can be safe to say a high number of those users are reporters and news organizations.
Today, many businesses are beginning to use social media as an effective way to pitch stories to journalist. Not only does social media act as a viable platform to reach customers and connect with them, but it also acts as another communication avenue to reach journalists. Here are some tips to effectively utilize social media to pitch to journalists:
Other social media avenues like Facebook may not cover as much ground as Twitter can. Facebook tends to be where journalists have personal, private pages that typically aren’t for pitching stories. Keep it simple by using the 140 character limit that Twitter has in place, reporters love short, direct to the point messages! To fully utilize a social media pitches, check out public relations firms in Philadelphia that have access to a large news market and the experience to back it up.
In the past decade, infographics have become ubiquitous in the worlds of journalism and marketing. They have been used for everything from explaining complex statistics a making a case for a social cause, to demonstrating the strengths of a product or its advantage over a competitor. As a marketing agency in Philadelphia, we’ve had many clients ask us whether they need an infographic for a particular campaign, and we feel it would be helpful to go over why infographics work and when they’re helpful—or harmful.
Infographics are a very post-modern innovation. While there’s a long history of visual aids being used to help clarify information, for most of history they consisted of simple illustrations or basic data visualizations. By the 20th century, more complex graphics came into vogue, but it was truly the digital age that brought the infographic into its prime. Marketing agencies in Philadelphia and around the world noticed a profound shift in how data was presented as digital images and computer-assisted graphic designs became possible.
This change was more than just a trend. People have always had a hard time understanding complex concepts that are presented only verbally. Going through lists of numbers simply isn’t how our brains absorb patterns and relationships. Now that graphic artists can quickly create colorful, creative representations of data, we have a new tool for communicating messages: the infographic.
Used properly, infographics offer a number of benefits:
However, not every story, presentation or campaign needs an infographic. In fact, sometimes an infographic can even be a liability. Infographics are best when one of three factors is involved:
When an infographic is used for small, simple pieces of information (like “55% of marketing agencies love infographics”) it can fall flat, because the visual medium isn’t adding anything to the message. But where you have complex concepts to communicate, an infographic will almost always help.
How does your company use infographics?
Geno’s Steaks, Philadelphia’s most iconic cheesesteak restaurant, is hosting a fundraiser on Saturday, September 13th, for Kirk Crandall, a young man who suffers from paralysis following a 2012 car crash. Geno Vento, owner of Geno’s Steaks, was touched by Kirk’s story when they met at the Magee Rehabilitation center last year. Kirk was recently accepted to the prestigious Barwis Methods rehab program in Michigan, lead by Mike Barwis of Discovery Channel’s American Muscle.
Kirk was 21-years-old when he was involved in a major car accident near his home in upstate New York. The wreck left him with a complete C6 spinal cord injury, and he is now a quadriplegic (completely paralyzed from the neck down). Kirk and his mother, Shawn, have traveled the country seeking the best treatment for his injury, and became close friends with Geno Vento when they met at Magee Rehab (where Geno was being treated for a knee injury). Insurance will no longer pay for Kirk’s treatments – despite the incredible strides he’s making on his own.
“Kirk has been an inspiration to me since the first moment I met him,” said Geno Vento. “He continues to push himself, day in and day out, even when insurance is telling him there’s nothing more he can do. If Kirk can put in the work with a smile on his face, the least we can do is support his healing.”
Against all odds, Kirk has begun moving his arms and legs. A year with Mike Barwis is the most intensive treatment he can receive; Barwis has been known to perform miracles for professional athletes and those recovering from injuries. However, a year in the Barwis neurological reengineering program costs over $50,000.
A portion of the sales on September 13th will go to funding Kirk’s upcoming treatment. DJ Perry Angelozzi will be spinning, and special guests will be stopping by.