It’s August and the last thing you are probably thinking about is Christmas (or Hanukkah!) gifts and holiday plans. However, “long lead publications” like magazines start to plan and fill their calendars months in advance. Keep in mind that editors get tons of pitches, so in this case the early bird has a much better chance of “getting the worm.”

Check out our top three tips to ensure your clients-and their products- end up on the must have list this upcoming holiday season:

1. Start Now- Editors start to plan issues up to six months in advance, especially for holiday. Plan pitches accordingly!
2. Give Gifts- Send editors your clients’ products to test and try out themselves. It won’t be a hard sell if they love them.
3. Do Your Homework- Pitch the right products to the right editors at the right publications. High-end luxury goods won’t fly for a budget-friendly magazine, no matter how awesome they may be.