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Budweiser Marketing Case Study

Budweiser partnered with Geno's and Pat's of Philadelphia to provide free meals to the Labor Day workforce

Project Goal

Budweiser partnered with Pat’s and Geno’s to give away free limited-edition cheesesteaks to shift workers in Philadelphia on Labor Day to spread appreciation during an undeniably tough year. The campaign was a success and lifted the spirits of hard-working residents while raising awareness for all three brands involved.

Project Solution

As a longstanding partner of Geno’s, Budweiser reached out to Neff to handle the photography and videography for their Labor Day Campaign. Our photography and videography teams spent the day shooting the employees and owners of Pat’s and Geno’s during all steps of the process, from cooking and preparing the meat with Budweiser to enjoying the cheesesteaks outside of each respective restaurant.

  • On-set filming and photography at two locations, closely following shot list provided by Budweiser
  • Post-production editing – basic photo/video editing, color grading, and formatting
  • Provided photo and video assets to the Budweiser team

Services Delivered
  • Photography
  • Videography


Neff provided on-location photography of the whole collaboration process. We spent the day cheers-ing Budweiser and making cheesesteaks with the Pat’s and Geno’s teams.


On-location videography for b-roll, sent to Budweiser for final editing and cutting

Photography and Videography by Neff

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