Budweiser partnered with Pat’s and Geno’s to give away free limited-edition cheesesteaks to shift workers in Philadelphia on Labor Day to spread appreciation during an undeniably tough year. The campaign was a success and lifted the spirits of hard-working residents while raising awareness for all three brands involved.
As a longstanding partner of Geno’s, Budweiser reached out to Neff to handle the photography and videography for their Labor Day Campaign. Our photography and videography teams spent the day shooting the employees and owners of Pat’s and Geno’s during all steps of the process, from cooking and preparing the meat with Budweiser to enjoying the cheesesteaks outside of each respective restaurant.
Neff provided on-location photography of the whole collaboration process. We spent the day cheers-ing Budweiser and making cheesesteaks with the Pat’s and Geno’s teams.
On-location videography for b-roll, sent to Budweiser for final editing and cutting
Photography and Videography by Neff