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Project Goal

Artisan’s Cellar came to Neff in need of a rebrand to communicate the quality of their process and product. They are a B2B company that

represents dozens of artisans with a portfolio of wines from around the world. They specialize in providing kegged wines to restaurants and bars

to be served on tap. Artisan’s Cellar was in need of a brand that communicated the craft and passion of the wine makers they represent. Their

brand was out of date and didn’t represent the modern process of kegging wines.

Solution

Neff conducted a brand redesign that started with extensive research into the process of making and kegging wine to fully understand the

business. We drafted dozens of logos that reflected the process, but ultimately landed on one that represented both the idea of the wine coming

from a tap and the artisans that are making the wines. The icon is a modern “a,” with a wine droplet as the bowl and a modern font for the

wordmark. The brand was developed using minimal color and imagery to maintain focus on the simplicity and elegance of the logo structure.

The brand was then carried into a modern, clean website designed and developed by our web team.

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Services Dilevered
Visit Website

 

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Messaging

The website was designed to reflect the modern, simplistic approach to the brand. The only instance of color within the whole brand appears in photography on the website once you’ve clicked into interior pages. To compliment the minimalist layout of the website, we designed effects and interactions in every corner, leaving no part of the website feeling static.

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Logo Development

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Branding

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Advertising

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Website Design

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Social Media

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Public Relations

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