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Artisan’s Cellar came to Neff in need of a rebrand to communicate the quality of their process and product. They are a B2B company that
represents dozens of artisans with a portfolio of wines from around the world. They specialize in providing kegged wines to restaurants and bars
to be served on tap. Artisan’s Cellar was in need of a brand that communicated the craft and passion of the wine makers they represent. Their
brand was out of date and didn’t represent the modern process of kegging wines.
Neff conducted a brand redesign that started with extensive research into the process of making and kegging wine to fully understand the
business. We drafted dozens of logos that reflected the process, but ultimately landed on one that represented both the idea of the wine coming
from a tap and the artisans that are making the wines. The icon is a modern “a,” with a wine droplet as the bowl and a modern font for the
wordmark. The brand was developed using minimal color and imagery to maintain focus on the simplicity and elegance of the logo structure.
The brand was then carried into a modern, clean website designed and developed by our web team.
Brand enhancement
Cohesive brand system
Delivery of brand guidelines
Increased brand awareness through a user friendly website
Visual portfolio for worldwide wines
Resource for prospective and current clients
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Branding
Website
Advertising
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Logo Development
The updated GAP branding represents a balance of past, present and future while also solidifying the organization’s place in the community. The mark features a contemporary, custom sans serif lettering for “GAP” with dots separating the letters to demonstrate the acronym. This is paired with a more contemporary serif for “1897” and “Golf Association of Philadelphia” for a combination of old and new. The shield shape is an updated reference to the history of the previous design, and custom drawn golf clubs add contrast and a clear visual reference to the sport. The ongoing balance between traditional and contemporary directs the new logo down a path of clean, sophisticated timelessness.
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Branding
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