Logo

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Videography

21st Century Cyber Charter School, Pennsylvania’s top-performing cyber charter school, allows students to maximize their individual interests and strengths in an alternative, successful set-ting. Neff filmed the school’s first-ever TV spot, which celebrates the individuality and pursuits of 21CCCS students.

We scripted, storyboarded, planned, shot, and edited the video with precise care to highlight the academics and athletics of the students, the flexibility the school offers, and the success of both the school and its students. The commercial attracted students and parents who were looking for a school that would accommodate their rigorous academic and activity schedules.

Advertising

Neff created an ongoing advertising campaign for 21CCCS, featuring real students and parents. The campaign emphasizes the flexibility that online education offers young children, especially athletes and performers. The advertising ranges from out of home to digital ads. The main goal of the advertising is directing traffic to the website and was successful with, most recently, over 20,000 visits to the website from August to September alone.

Pandora Radio Campaign

Our team developed custom radio spots to run on Pandora in conjunction with the launch of the new 21CCCS branding and advertising campaign. The spots featured actual students, parents and teachers of the school, and were designed to help create a buzz around the success of the current students and passionate faculty.

Social Media

Neff Associates has increased 21st Century’s brand awareness and overall student enrollment by leveraging both organic and paid social media strategies. Our content humanizes the brand by highlighting 21CCCS’s culture, capabilities, and quality, while our paid social tactics simultaneously increase website traffic and overall student enrollment by targeting the appropriate audiences.

Public Relations

Since 2015 the Neff PR team has utilized their strong media relationships to garner top-tier coverage on behalf of 21CCCS to help increase enrollment and highlight all of the unique capabilities that they have to offer their students and families.

Advertising

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Videography

The website was designed to reflect the modern, simplistic approach to the brand. The only instance of color within the whole

Social

The Social Media Team has helped increase the visibility and credibility of the DNB First by highlighting business banking, consumer education, community events and philanthropy.

Public Relations

The Public Relations Team has significantly increased the visibility of the DNB First brand, it’s thought leaders and charitable good-works both regionally and nationally.

East River Bank Becomes DNB First

In 2016, Neff Associates facilitated the communication of DNB First’s acquisition of East River Bank and updated the creative to reflect the bank’s new and evolving brand.

East River Bank – Bank Local

Anchoring our marketing effort for East River Bank was the creation of our “Bank Local” campaign. The creative featured real Philadelphia business owners who work with East River Bank and operate within the three East River Bank communities. The campaign was supplemented with an ongoing “Bank Mobile” message to highlight the bank’s many extensive mobile capabilities.