Get In Touch
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Tuna Bar

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Project Goal

Artisan’s Cellar came to Neff in need of a rebrand to communicate the quality of their process and product. They are a B2B company that

represents dozens of artisans with a portfolio of wines from around the world. They specialize in providing kegged wines to restaurants and bars

to be served on tap. Artisan’s Cellar was in need of a brand that communicated the craft and passion of the wine makers they represent. Their

brand was out of date and didn’t represent the modern process of kegging wines.

Solution

Neff conducted a brand redesign that started with extensive research into the process of making and kegging wine to fully understand the

business. We drafted dozens of logos that reflected the process, but ultimately landed on one that represented both the idea of the wine coming

from a tap and the artisans that are making the wines. The icon is a modern “a,” with a wine droplet as the bowl and a modern font for the

wordmark. The brand was developed using minimal color and imagery to maintain focus on the simplicity and elegance of the logo structure.

The brand was then carried into a modern, clean website designed and developed by our web team.

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Services Dilevered
Visit Website

 

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Advertising

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Videography

The website was designed to reflect the modern, simplistic approach to the brand. The only instance of color within the whole

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Social

The Social Media Team has helped increase the visibility and credibility of the DNB First by highlighting business banking, consumer education, community events and philanthropy.

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Public Relations

The Public Relations Team has significantly increased the visibility of the DNB First brand, it’s thought leaders and charitable good-works both regionally and nationally.

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East River Bank Becomes DNB First

In 2016, Neff Associates facilitated the communication of DNB First’s acquisition of East River Bank and updated the creative to reflect the bank’s new and evolving brand.

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East River Bank – Bank Local

Anchoring our marketing effort for East River Bank was the creation of our “Bank Local” campaign. The creative featured real Philadelphia business owners who work with East River Bank and operate within the three East River Bank communities. The campaign was supplemented with an ongoing “Bank Mobile” message to highlight the bank’s many extensive mobile capabilities.

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Oliver Heating and Cooling

Oliver Heating, Cooling, Plumbing, Electrical and Remodeling is a home services provider in the Delaware Valley with a rich history and an authentic commitment to their customers and quality of service. As part of our fully integrated partnership, we refreshed the look and feel of Oliver’s advertising creative, worked with the company on a comprehensive brand promises review process and provided a strategic media plan that includes digital radio, print, out of home, television and online advertising. In conjunction with this we also created an ongoing social media strategy and seasonal PR campaigns. 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Public Relations

Our PR campaigns for Oliver position the company as the leading home expert for cooling and heating needs. We connected with local media outlets to promote the relevant services for each season as well as highlight Oliver’s promotions and initiatives to make their target audience aware of all the great work that they do.

In January 2019, Oliver celebrated their 20th season of their “Heat for the Holidays” initiative and gave the gift of a warmth to families in need throughout the community. The Neff PR team secured coverage on FOX 29, NBC10 and 6ABC, who shared the news of this “Philly Proud”, feel good story, making it the most successful year of the program to date. As part of our efforts, the team also secured a service technician ride-along segment on NBC10 and landed a “Best Places to Work 2018” nomination from the Philadelphia Business Journal.

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custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2019/02/Oliver-Heat-6abc.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”off” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”768px” custom_width_percent=”60%”][et_pb_column type=”4_4″][et_pb_video admin_label=”Video” src=”https://neffassociates.com/wp-content/uploads/2019/02/6ABC_1-6-18.mov” 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always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2019/02/Oliver-Heat-fox29.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”off” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”768px” custom_width_percent=”60%”][et_pb_column type=”4_4″][et_pb_video 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url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2018/12/Oliver9.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2018/12/Oliver10.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”full-width-txt” custom_padding=”80px||0px|” background_color=”#ffffff”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” 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Social Media

Our social media team collaborates with Oliver for ongoing social media strategy, which includes both organic content and paid advertising campaigns. Through our strategy, we help the Oliver team effectively communicate all the services they have to offer, reach new potential customers, drive website traffic, generate new business, and humanize the Oliver brand.

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