Get In Touch
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Tuna Bar

A Japanese raw bar created by owner and executive chef Kenneth Sze. Tuna Bar prides itself in featuring fresh, locally sourced ingredients and hand-selected fish.

 
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Project Goal

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Solution

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Services Delivered
Visit Website

 

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Creating the Logo

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The Branding Process

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Branding Collateral

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The Website

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Connecting with the world

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Getting the word out

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Tuna Bar

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Project Goal

Artisan’s Cellar came to Neff in need of a rebrand to communicate the quality of their process and product. They are a B2B company that

represents dozens of artisans with a portfolio of wines from around the world. They specialize in providing kegged wines to restaurants and bars

to be served on tap. Artisan’s Cellar was in need of a brand that communicated the craft and passion of the wine makers they represent. Their

brand was out of date and didn’t represent the modern process of kegging wines.

Solution

Neff conducted a brand redesign that started with extensive research into the process of making and kegging wine to fully understand the

business. We drafted dozens of logos that reflected the process, but ultimately landed on one that represented both the idea of the wine coming

from a tap and the artisans that are making the wines. The icon is a modern “a,” with a wine droplet as the bowl and a modern font for the

wordmark. The brand was developed using minimal color and imagery to maintain focus on the simplicity and elegance of the logo structure.

The brand was then carried into a modern, clean website designed and developed by our web team.

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Services Dilevered
Visit Website

 

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Logo

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Videography

21st Century Cyber Charter School, Pennsylvania’s top-performing cyber charter school, allows students to maximize their individual interests and strengths in an alternative, successful set-ting. Neff filmed the school’s first-ever TV spot, which celebrates the individuality and pursuits of 21CCCS students.

We scripted, storyboarded, planned, shot, and edited the video with precise care to highlight the academics and athletics of the students, the flexibility the school offers, and the success of both the school and its students. The commercial attracted students and parents who were looking for a school that would accommodate their rigorous academic and activity schedules.

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Advertising

Neff created an ongoing advertising campaign for 21CCCS, featuring real students and parents. The campaign emphasizes the flexibility that online education offers young children, especially athletes and performers. The advertising ranges from out of home to digital ads. The main goal of the advertising is directing traffic to the website and was successful with, most recently, over 20,000 visits to the website from August to September alone.

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Pandora Radio Campaign

Our team developed custom radio spots to run on Pandora in conjunction with the launch of the new 21CCCS branding and advertising campaign. The spots featured actual students, parents and teachers of the school, and were designed to help create a buzz around the success of the current students and passionate faculty.

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Social Media

Neff Associates has increased 21st Century’s brand awareness and overall student enrollment by leveraging both organic and paid social media strategies. Our content humanizes the brand by highlighting 21CCCS’s culture, capabilities, and quality, while our paid social tactics simultaneously increase website traffic and overall student enrollment by targeting the appropriate audiences.

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Public Relations

Since 2015 the Neff PR team has utilized their strong media relationships to garner top-tier coverage on behalf of 21CCCS to help increase enrollment and highlight all of the unique capabilities that they have to offer their students and families.

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Tuna Bar

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Project Goal

Artisan’s Cellar came to Neff in need of a rebrand to communicate the quality of their process and product. They are a B2B company that

represents dozens of artisans with a portfolio of wines from around the world. They specialize in providing kegged wines to restaurants and bars

to be served on tap. Artisan’s Cellar was in need of a brand that communicated the craft and passion of the wine makers they represent. Their

brand was out of date and didn’t represent the modern process of kegging wines.

Solution

Neff conducted a brand redesign that started with extensive research into the process of making and kegging wine to fully understand the

business. We drafted dozens of logos that reflected the process, but ultimately landed on one that represented both the idea of the wine coming

from a tap and the artisans that are making the wines. The icon is a modern “a,” with a wine droplet as the bowl and a modern font for the

wordmark. The brand was developed using minimal color and imagery to maintain focus on the simplicity and elegance of the logo structure.

The brand was then carried into a modern, clean website designed and developed by our web team.

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Services Dilevered
Visit Website

 

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Advertising

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Videography

The website was designed to reflect the modern, simplistic approach to the brand. The only instance of color within the whole

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Social

The Social Media Team has helped increase the visibility and credibility of the DNB First by highlighting business banking, consumer education, community events and philanthropy.

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Public Relations

The Public Relations Team has significantly increased the visibility of the DNB First brand, it’s thought leaders and charitable good-works both regionally and nationally.

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East River Bank Becomes DNB First

In 2016, Neff Associates facilitated the communication of DNB First’s acquisition of East River Bank and updated the creative to reflect the bank’s new and evolving brand.

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East River Bank – Bank Local

Anchoring our marketing effort for East River Bank was the creation of our “Bank Local” campaign. The creative featured real Philadelphia business owners who work with East River Bank and operate within the three East River Bank communities. The campaign was supplemented with an ongoing “Bank Mobile” message to highlight the bank’s many extensive mobile capabilities.

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Philadelphia Distilling

In 2018, founder, Andrew Auwerda, hired Neff Associates to create a mini-documentary piece, which tells the story behind the Bluecoat brand and also gives a glimpse into the production process for making the first American dry gin. Previously, in 2015, we were hired to craft a custom PR and social media campaign for the brand. Specifically, the Neff team was challenged to elevate the Philadelphia Distilling portfolio by publicizing the small-batch limited release of Bluecoat Barrel Finished Gin, and build buzz around the news of a brand new distillery in Fishtown, Philadelphia. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fullwidth=”off” specialty=”off” admin_label=”Section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”200px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_video admin_label=”Video” src=”https://www.youtube.com/watch?v=1WztrV9KupA” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”full-width-txt”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Public Relations

Neff crafted a custom PR and social media campaign for Philadelphia Distilling and Bluecoat Gin. Our team secured both national and regional press for the brand. 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Barrel Finished Launch

The Neff PR team has successfully risen to the challenge of promoting the small batch product, securing both top national and regional press coverage in outlets such as Playboy Magazine, Liquor.com, The Philadelphia Business Journal, Eater, CBS Philadelphia and Chilled Magazine. 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custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2016/03/slide9-18.jpg”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” 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type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffknows.com/wp-content/uploads/2016/03/slide12-9.jpg”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” background_color=”#ffffff” module_class=”case-study-intro-section” background_image=”https://neffknows.com/wp-content/uploads/2018/12/OliverIntro2.jpg”][et_pb_row admin_label=”row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” 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Oliver Heating and Cooling

Oliver Heating, Cooling, Plumbing, Electrical and Remodeling is a home services provider in the Delaware Valley with a rich history and an authentic commitment to their customers and quality of service. As part of our fully integrated partnership, we refreshed the look and feel of Oliver’s advertising creative, worked with the company on a comprehensive brand promises review process and provided a strategic media plan that includes digital radio, print, out of home, television and online advertising. In conjunction with this we also created an ongoing social media strategy and seasonal PR campaigns. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2018/12/OliverBillboardCropped.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2018/12/Oliver2.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” 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column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2018/12/Oliver5.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2018/12/Oliver6.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” 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[/et_pb_fullwidth_image][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”full-width-txt” custom_padding=”80px||0px|” background_color=”#ffffff”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” max_width=”800px” custom_padding=”50px||50px|”]

Public Relations

Our PR campaigns for Oliver position the company as the leading home expert for cooling and heating needs. We connected with local media outlets to promote the relevant services for each season as well as highlight Oliver’s promotions and initiatives to make their target audience aware of all the great work that they do.

In January 2019, Oliver celebrated their 20th season of their “Heat for the Holidays” initiative and gave the gift of a warmth to families in need throughout the community. The Neff PR team secured coverage on FOX 29, NBC10 and 6ABC, who shared the news of this “Philly Proud”, feel good story, making it the most successful year of the program to date. As part of our efforts, the team also secured a service technician ride-along segment on NBC10 and landed a “Best Places to Work 2018” nomination from the Philadelphia Business Journal.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2019/02/Oliver-Heat-6abc.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”off” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”768px” custom_width_percent=”60%”][et_pb_column type=”4_4″][et_pb_video admin_label=”Video” src=”https://neffassociates.com/wp-content/uploads/2019/02/6ABC_1-6-18.mov” image_src=”https://neffknows.com/wp-content/uploads/2019/02/Screen-Shot-2019-02-21-at-2.26.20-PM.png”] [/et_pb_video][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2019/02/Oliver-Heat-fox29.jpg”]   [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”img-with-padding”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”off” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”768px” custom_width_percent=”60%”][et_pb_column type=”4_4″][et_pb_video 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use_border_color=”off” border_color=”#ffffff” border_style=”solid” max_width=”800px” custom_padding=”50px||50px|”]

Social Media

Our social media team collaborates with Oliver for ongoing social media strategy, which includes both organic content and paid advertising campaigns. Through our strategy, we help the Oliver team effectively communicate all the services they have to offer, reach new potential customers, drive website traffic, generate new business, and humanize the Oliver brand.

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