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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed efficitur suscipit ornare. Mauris at rutrum erat, at consectetur dui. Maecenas sollicitudin quam sem, id ullamcorper elit fringilla facilisis. Duis nunc turpis, semper sed posuere ut, imperdiet imperdiet odio. Phasellus bibendum fringilla velit vitae consequat.
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Artisan’s Cellar came to Neff in need of a rebrand to communicate the quality of their process and product. They are a B2B company that
represents dozens of artisans with a portfolio of wines from around the world. They specialize in providing kegged wines to restaurants and bars
to be served on tap. Artisan’s Cellar was in need of a brand that communicated the craft and passion of the wine makers they represent. Their
brand was out of date and didn’t represent the modern process of kegging wines.
Neff conducted a brand redesign that started with extensive research into the process of making and kegging wine to fully understand the
business. We drafted dozens of logos that reflected the process, but ultimately landed on one that represented both the idea of the wine coming
from a tap and the artisans that are making the wines. The icon is a modern “a,” with a wine droplet as the bowl and a modern font for the
wordmark. The brand was developed using minimal color and imagery to maintain focus on the simplicity and elegance of the logo structure.
The brand was then carried into a modern, clean website designed and developed by our web team.
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21st Century Cyber Charter School, Pennsylvania’s top-performing cyber charter school, allows students to maximize their individual interests and strengths in an alternative, successful set-ting. Neff filmed the school’s first-ever TV spot, which celebrates the individuality and pursuits of 21CCCS students.
We scripted, storyboarded, planned, shot, and edited the video with precise care to highlight the academics and athletics of the students, the flexibility the school offers, and the success of both the school and its students. The commercial attracted students and parents who were looking for a school that would accommodate their rigorous academic and activity schedules.
Neff created an ongoing advertising campaign for 21CCCS, featuring real students and parents. The campaign emphasizes the flexibility that online education offers young children, especially athletes and performers. The advertising ranges from out of home to digital ads. The main goal of the advertising is directing traffic to the website and was successful with, most recently, over 20,000 visits to the website from August to September alone.
Our team developed custom radio spots to run on Pandora in conjunction with the launch of the new 21CCCS branding and advertising campaign. The spots featured actual students, parents and teachers of the school, and were designed to help create a buzz around the success of the current students and passionate faculty.
Neff Associates has increased 21st Century’s brand awareness and overall student enrollment by leveraging both organic and paid social media strategies. Our content humanizes the brand by highlighting 21CCCS’s culture, capabilities, and quality, while our paid social tactics simultaneously increase website traffic and overall student enrollment by targeting the appropriate audiences.
Since 2015 the Neff PR team has utilized their strong media relationships to garner top-tier coverage on behalf of 21CCCS to help increase enrollment and highlight all of the unique capabilities that they have to offer their students and families.
Artisan’s Cellar came to Neff in need of a rebrand to communicate the quality of their process and product. They are a B2B company that represents dozens of artisans with a portfolio of wines from around the world. They specialize in providing kegged wines to restaurants and bars to be served on tap. Artisan’s Cellar was in need of a brand that communicated the craft and passion of the wine makers they represent. Their brand was out of date and didn’t represent the modern process of kegging wines.
Neff conducted a brand redesign that started with extensive research into the process of making and kegging wine to fully understand the business. We drafted dozens of logos that reflected the process, but ultimately landed on one that represented both the idea of the wine coming from a tap and the artisans that are making the wines. The icon is a modern “a,” with a wine droplet as the bowl and a modern font for the wordmark. The brand was developed using minimal color and imagery to maintain focus on the simplicity and elegance of the logo structure. The brand was then carried into a modern, clean website designed and developed by our web team.
We created a unique, yet modern identity that would stand out from the expected, and also stand the test of time. With careful and plentiful crafting, we explored almost every option imaginable, finally resting with the most iconic and impressive logo. The logo represents the tapped wine and the artisans who created it.
The brand goal was to represent the wine artisans in a modern, clean way. Color was intentionally left out of the brand identity and only used in photographs on the website. We created a minimal business card, letterhead, and envelope to capture the brand’s beauty and simplicity.
The website was designed to reflect the modern, simplistic approach to the brand. The only instance of color within the whole brand appears in photography on the website once you’ve clicked into interior pages. To compliment the minimalist layout of the website, we designed effects and interactions in every corner, leaving no part of the website feeling static.
Make The World Better (MTWB), is a non-profit community service in the Philadelphia region. The MTWB team works to build civic engagement through a robust community-led public space redevelopment process while engaging many partners along the way.
Our team worked with Make the World Better to create a brand and website that captured their vision for building better communities within Philadelphia. The new icon represents a neighborhood grid, with communities coming together on a local level to create and better our neighborhoods. The type was custom designed to encompass the unity and progression that their service and engagement lives and builds upon.
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use_overlay=”off” animation=”fade_in” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” src=”https://neffassociates.com/wp-content/uploads/2018/03/MTWB14.jpg”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off”][et_pb_fullwidth_image admin_label=”Fullwidth Image” src=”https://neffassociates.com/wp-content/uploads/2018/03/MTWB15.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_fullwidth_image][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” module_class=”case-study-footer” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Visit Website [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]