Today, Mashable, now in its fifth year, is celebrating Social Media Day with everyone around the globe. Since its inception back in 2010, Social Media Day has proven to be popular and has continued to grow, just as the medium itself. In collaboration with Mashable, cities across the world, have taken things further to get the day officially recognized from local city governments.

“Social media is clearly celebrated and scrutinized on a daily basis, but Social Media Day is a moment for everyone to take a step back and reflect on its broader impacts,” said Ryan Lytle, contributor for Mashable.

With an array of platforms such as: Twitter, Facebook, Vine, and Instagram; social media has become an integral part of our culture. Whether it’s gathering information for a new project, getting customer feedback, helping to bring back a group of schoolgirls or simply sharing what you had for breakfast (which happens quite often), social media is here to stay.

Be sure to follow @Mashable to keep up with various social media day events occurring around the world. In honor of the celebration, share with us what you/your city is doing to celebrate! Happy Social Media Day from Neff Associates!