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Scheufelen USA Marketing Case Study

Since 1892, an international luxury paper supplier based in Germany, serving over 40 countries across the globe.

Project Goal

Founded in 1892, Scheufelen Paper specializes in developing high-quality coated premium papers and boards that are now exported to more than 40 countries. Each year the workforce at the Scheufelen site in the German town Lenningen, achieves a capacity of 140,000 metric tons of high-quality coated, wood-free premium paper and premium boards from certified pulp. Scheufelen needed a team to launch their US social media campaign to spread the brand outreach.

Project Solution

Scheufelen hired Neff to launch their US social media campaign. Neff helped this luxury paper company with photography, social media content calendars and social media graphics to launch the US marketing. The Neff team helped generate awareness around the U.S. with the company’s expansion.

  • National launch of social media campaign
  • Increased brand awareness across US market
  • Promoted the high-quality products that Sheufelen has to offer with consistent, high quality posting
  • Increase in orders nationwide

Services Delivered
  • Photography
  • Social Media

Social Media

Our social media team developed a robust social media strategy for Scheufelen on Facebook, Instagram and LinkedIn to promote their stunning products as well as highlight upcoming events, process, and packaging made with their products. Our photography and custom graphics helped bring brand awareness to the US market.

Photography by Neff

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