Sloos lets users uncover local gems in their neighborhood. Available on iOS, Sloos is a free app that gives venues the ability to create deals for consumers at any time. The app can be used by a variety of businesses who provide hospitality, retail and experience-oriented services including restaurants, bars and nightclubs, retail, live entertainment venues and more. Armed with a great idea, Sloos just needed to get the word out to generate interest from both business and users.
Neff launched the app with a fully integrated campaign. We collaborated to create eye-catching advertising developed entirely in-house and put up across the city of Philadelphia. Our Public Relations team reached out to media outlets and a comprehensive social media rollout introduced the brand, with photography and videography to enhance the look and feel.
Our advertising campaign used bold graphics and catchy statements to convey the idea of the app quickly and generate interest from the public. Outdoor advertising on buses and billboards across the city and on video screens in a busy downtown intersection, combined with mobile ads, got the word out about Sloos.
This visually rich, colorful video generates interest in the app with images of city life and all the different experiences that users can discover and save on with Sloos.
In conjunction with citywide outdoor advertising, out team developed a custom spot to run on Pandora and radio. The spot features an introduction to how Sloos can save you money and help you discover local gems.
After generating buzz with “Coming Soon” announcements, we then created a series of colorful, playful photos produced in house that align with the brand look in order to provoke interest in the app.
Photography by Neff and Intersection.