November 7, 2025
How Press Releases Can Still Make an Impact in the Social Media Era...
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Good move, Adidas. But we want to know whose idea was this, anyway? Athletic-shoe retailer Adidas recently shelved plans to produce the JS Roundhouse Mid, a pair of high-top basketball shoes designed by Jeremy Scott which features a gold and purple color scheme. And, oh yeah, a fake pair of shackles that attach to the wearer’s ankle.
The company pulled the shoe before it’s planned release, amid social media outcry, saying in a statement: “We apologise if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”