The world of digital marketing is constantly evolving. In order to remain relevant and competitive in their industry, marketers must stay on top of the latest marketing trends and predict what strategies will be effective and on trend in the future. With 2017 quickly approaching, we’re digging into some of the biggest digital marketing trends that will dominate campaigns in the New Year.

Live Video Streaming

In a world where people are constantly bombarded with adverts, live video streaming has its perks. Live streaming has gained popularity over the last few years, with the emergence of Snapchat, Periscope and now Facebook Live, and will really take off in the New Year. Live streaming offers audiences something that’s more personal, unique and engaging. Live content also has a sense of urgency to it. It delivers a message in real-time, and you have to view it now before the content is gone. In 2017, more marketers will see the great value in live streaming and incorporate it into their marketing campaigns.

It Gets Personal

The digital marketing realm is becoming increasingly crowded. Consumers see hundreds of adverts a day, and unless the content speaks to them on a personal level, it gets scrolled past. To make their content stand out, more marketers are opting for niche-style campaigns that allow them to target a specific demographic with a specific topic that’s relevant and meaningful to them.

Native Advertising

Native advertising is an ad that looks like editorial content but is actually paid for by an advertiser. It matches the form and function of the platform where it appears. Though native advertising is by no means new, it will become more popular and important in 2017. As consumers increasingly ignore conventional ads, native advertising is a more effective and sneakier way to grab their attention. Brands that have not utilized this method of advertising in the past will jump on board to take advantage of its natural-looking visibility.

Augmented Reality

When Pokémon Go was released over the summer, it instantly became everyone’s obsession. Though interest in the augmented reality game has died down, it shows that consumers are really into augmented reality and it can create a big impact. In its prime, Pokémon Go earned an estimated $10 million a day. We can expect to see more augmented reality experiences in 2017.

These will be the biggest digital marketing trends in 2017. For more ways to boost your online marketing success in the New Year, contact the experts at Neff Associates, an award-winning marketing company in Philadelphia: 215-987-5500.