If everything goes as planned, Comcast, or the newly branded xFinity, will launch interactive television applications on over 50 networks by the end of this year. They are currently running a moderately successful shop-by-remote application on the Home Shopping Network that has managed to garner 1,200 new subscribers to the company’s cable. What could interactive television mean for advertisers though? Could your remote become the new way to order Papa John’s? Perhaps a sample button is in order?