With over 100 offices nationwide and a record of superior work, BELFOR is the top choice in North America for damage response. The company had an aggressive expansion to the east coast that precipitated their commitment to the Greater Philadelphia Region, which they designated as their North American HQ. BELFOR was in need of a more localized campaign to establish themselves in the area.
Neff created a localized branding campaign designed to quickly establish the company with market-wide visibility. After the success of this initial campaign, BELFOR brought Neff on as a PR Partner. We were responsible for getting the organization featured on CBS’s popular show Undercover Boss, which then led to many other lucrative national PR placements.
The Neff team provided BELFOR with an integrated advertising initiative through a regional out-of-home brand awareness campaign and a set of national promotional videos.
Our PR team secured a feature on CBS’s Undercover Boss as well as additional print and online placements in national publications.
Photography by Neff and Belfor