The Del Frisco’s Double Eagle Steak House brand was created more than 20 years ago, and since then they’ve carried on the tradition of embodying the classic American steakhouse. They’ve come to be known not only for their excellent cuisine, but also their extensive award-winning wine list and hospitality. Throughout an almost decade long partnership, Del Frisco’s and Neff have executed a national advertising and public relations plan, followed by an ongoing PR program in the local Philadelphia market.
Through extensive national outlets, the Neff team launched an integrated advertising campaign on print, out-of-home, online and radio. One unique feature involved a custom TV spot created to play inside NYC cabs, highlighting the brand’s flagship location. The spots caught the attention of Kelly Ripa, who detailed them on her show, Live with Kelly & Michael.
Spanning all the national markets for both the Del Frisco’s and Sullivan’s restaurants, Neff developed an ongoing, integrated marketing campaign to promote each individual location. The plan ranged from outdoor to online, to high profile print advertising. The campaign also featured a series of custom videos featured on the TV screens in NYC cabs.
The Neff PR team secured features in many top-tier outlets for Del Frisco’s, including full page feature stories in Forbes and Wall Street Journal, and a four page feature in Wine Spectator.
In conjunction with the national outreach, the Neff PR team has also executed an ongoing regional PR plan that has included features on outlets such as Eater.com and Geekadelphia.