Boyds Philadelphia is a family business with a deep understanding of selling luxury and contemporary clothing. When this iconic retail brand reimagined the future with an $10 million renovation of their Chestnut Street store, they needed a strategic marketing partner to help tell their story.
Neff was retained to spearhead public relations initiatives and content creation as Boyds launched their multi-million-dollar renovation with a celebratory ribbon cutting event and re-launched their e-commerce platform. Our PR team successfully marketed their revamped brand to the Philadelphia public and continues to generate buzz around the new and exciting developments that Boyds initiates.
Neff secured a range of PR placements on local news stations, fashion and style websites, and publications like Philadelphia Style magazine.
Photography by Neff and Boyds Philadelphia