Krapf Group
Logo Development
The updated GAP branding represents a balance of past, present and future while also solidifying the organization’s place in the community. The mark features a contemporary, custom sans serif lettering for “GAP” with dots separating the letters to demonstrate the acronym. This is paired with a more contemporary serif for “1897” and “Golf Association of Philadelphia” for a combination of old and new. The shield shape is an updated reference to the history of the previous design, and custom drawn golf clubs add contrast and a clear visual reference to the sport. The ongoing balance between traditional and contemporary directs the new logo down a path of clean, sophisticated timelessness.
GAP Branding Video from Neff.
Branding Process
The new brand set is defined for GAP in a detailed Brand Guidelines document that details how, and how not, to use the assets moving forward. From shirts to online to tournament signage, there a many scenarios the must be defined and outlined for the association.
Photography by Neff and Golf Association of Philadelphia