Neff was initially hired to conduct a brand audit, which took a comprehensive look at the company’s branding, messaging, website, social media, and marketing materials. After this process, Harth then retained the Neff team to implement our recommendations in an integrated brand update.
After an in-depth analysis of the Harth brand, we updated the look, messaging, and online presence to better capture the high level of quality that defines the Harth brand. This updated branding reflects their commitment to quality through refreshed visual identity, website, and social media.
We kept Harth’s signature french blue but adapted it to a more modern look. The new branding is professional and elegant, reflecting the high quality of craftsmanship and attention to detail for which the company is known. We also shortened the client’s name in the wordmark to improve readability and name recognition.
After developing the new branding, our team then translated these assets across Harth’s visual identity. The corporate identity includes business card, letterhead, envelope, and vehicle designs.
We implemented a templated web solution to highlight Harth’s expansive portfolio of project photography. Before beginning on this new site, the Neff team had performed an audit on the previous site to identify strategies to improve the user experience. We reviewed and reorganized existing content into new architecture to correlate with a simplified navigation. The redesigned website prioritizes clear communication with prospective clients.
Our social media team utilized different platforms to showcase Harth’s high quality work, humanize the brand, and bring greater variety to the look.
Photos by Harth Builders