Through a comprehensive UX audit, Neff identified gaps in communication and recommended updated messaging and steps for a more streamlined process. Neff worked with the HSLC team to create educational guidelines for chat operators that would encourage more consistent interactions. Utilizing paid and organic social media content, Neff also designed visually compelling and informative graphics to educate users and to drive participants to utilize the chat feature.</div
Neff conducted a comprehensive UX audit to review the chat service and its pain points. The audit included user personas, to better understand users and chat operators and pinpoint their motivations and goals, journey maps to help document user interactions from start to finish and identify communication gaps, and a service blueprint detailing each step of the user’s journey. Based on this research into the user’s process and needs, Neff outlined recommendations for improving interactions in a detailed set of interaction guidelines.
In tandem with the UX audit, Neff’s social media team ran a competitive analysis of relevant social platforms and created a moodboard for promotional efforts. Based on these findings, Neff created social media graphics that would effectively represent the CWAL brand and educate users on the service in order to drive participation.