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NOTO Marketing Case Study

NOTO (Not Of The Ordinary) is Philadelphia's premier nightclub experience.

Project Goal

NOTO was a new nightclub that needed everything from a name to a website to social media accounts. They wanted a brand to not only represent who they are but also help them to stand out in the Philadelphia market. The NOTO team came to us for an integrated, strategic solution for their new brand.

Project Solution

The Neff team designed and developed the brand from the ground up. First we collaborated with the NOTO team to come up with the perfect name to capture the brand’s quality and energy. Then we designed a unique brand identity, website, and collateral materials to help NOTO stand out in Philadelphia’s nightlife scene. We enhanced those efforts with extensive, strategic public relations and social media campaigns.

  • Elevated brand awareness in the Philadelphia market
  • Created a cohesive brand identity and strategy
  • Conducted a coordinated integrated advertising campaign to introduce the brand

Services Delivered
  • Branding
  • Website

Logo Development

The gold and black logo conveys luxury and quality to capture the experience of this premier nightclub. The sense of elegance is paired with modern type for a young, current feel.

Branding Process

The branding was then applied to complementary pieces such as sophisticated business cards and apparel. The color palette and logo were translated to the website, advertising and social media.


We designed a custom website to capture the look and feel of the brand and also function effectively as a practical tool to buy tickets and find events. A minimal layout contributes to the classy aesthetic and is paired with a streamlined user experience.

Public Relations & Social Media

A strategic Public Relations campaign helped to get the word out and create interest in the new club. Simultaneously, social media posts on Instagram, Facebook, and Twitter generated buzz and then continued to advertise events and announcements.

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