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Kick Axe Throwing Marketing Case Study

Philadelphia's premier luxury axe-throwing experience located in Old City.

Project Goal

The Ginger Companies turned to Neff for the launch of their newest concept in Philadelphia, Kick Axe Throwing. With gaming locations in New York, DC and Baltimore, expansion into Philadelphia was an important strategic development for the company.

Project Solution

Our team coordinated the successful launch of Kick Axe Throwing’s Philadelphia location, including a Grand Opening event and ribbon cutting ceremony. We secured coverage on major local TV networks and the attendance of top social media influencers at the grand opening event. Post event coverage also generated further interest from the Philadelphia public and helped to kickstart the success of the new location.

  • Provided on-site event support for the Kick Axe grand opening and ribbon cutting
  • Invited top-tier media and social media influencers to the grand opening event
  • Secured coverage on all major TV news broadcasts in the Philadelphia market
  • Garnered post event coverage around the opening of Kick Axe and the venue’s food and beverage offerings

Services Delivered
  • Public Relations

Public Relations

Top local TV networks like 6 ABC and Fox 29 covered the grand opening event, and blogs like Eater Philadelphia highlighted the unique offerings of the space to generate public interest.

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