After conducting a naming process with the Neff team, Pennworth Financial Services then wanted to introduce their brand with a strong identity that would both establish trust and set them apart from other financial services companies in the Philadelphia market.
Through a series of discussions relating to the company’s values and location, the name of Pennworth Financial Services was chosen. The corresponding branding captures the company’s strong relationships and the growth that they achieve, with a unique color palette that adds a modern touch. The landing page utilizes these elements to set forth Pennworth’s capabilities in an organized, user friendly layout.
The three interlocking circles and embedded leaf in the logo represent the strong relationships that Pennworth cultivates, while also symbolizing the company’s three main services – personal finance, tax services, and insurance management.
The Pennworth brand maintains a professional look, while also featuring pops of color that set it apart from other financial services companies and communicate a friendly tone.
Our team incorporated the new brand elements into a landing page with information introducing Pennworth, the services they offer and how to get in touch.