Pennworth Financial Services Marketing Case Study

Project Goal

After conducting a naming process with the Neff team, Pennworth Financial Services then wanted to introduce their brand with a strong identity that would both establish trust and set them apart from other financial services companies in the Philadelphia market.

Project Solution

Through a series of discussions relating to the company’s values and location, the name of Pennworth Financial Services was chosen. The corresponding branding captures the company’s strong relationships and the growth that they achieve, with a unique color palette that adds a modern touch. The landing page utilizes these elements to set forth Pennworth’s capabilities in an organized, user friendly layout.

• Developed the brand and identity from the ground up, starting with the naming process
• Created a new, vibrant brand that speaks to the mission and vision of the company
• Designed and developed a landing page to introduce the company and their services
• Delivered a robust brand guidelines document to establish a clear set of instructions on how to efficiently use the brand moving forward