Philadelphia Union Public Relations Case Study

Project Goal

The Philadelphia Union, Philadelphia’s professional soccer team, competes in Major League Soccer as a member club of the Eastern Conference. The Union was looking to increase their visibility throughout the Greater Philadelphia region and expand their fan base. The team needed a strategic marketing partner to help promote their community and game-day activations.

The Solution

Neff was retained as a public relations partner to generate buzz around the Philadelphia Union’s upcoming season. Our PR team generated media opportunities to highlight the team’s players, as well as game day and community focused activations. We also helped facilitate the launch of the Philadelphia Union’s first-ever mascot.

• Garnered media interview opportunities for specific Philadelphia Union players to speak to upcoming games and events
• Invited the media to cover the Union’s many charitable initiatives to showcase how the team is a true community partner
• Secured in-studio appearances on top-tier broadcast networks for the team’s first-ever mascot, Phang