Rittenhouse Psychiatric Associates, previously known as Philadelphia Health Services, wanted to refresh their look along with their new name. The practice needed a brand that would connect with an audience of all ages while still retaining a sense of professionalism to inspire trust and confidence.
Using the gazebo of Rittenhouse Square as inspiration, we created a sophisticated family of logos that appeals to the Rittenhouse demographic and inspires a sense of calm in visitors to the office. The professional look accurately represents a highly trained and experienced staff while also being modern enough to appeal to a younger demographic.
Our team created a custom etched icon of the Rittenhouse gazebo, a recognizable landmark of Rittenhouse Square where the office is located. The icon is paired with a modern take on a traditional wordmark for a combination of elegance and readability.
Using the new brand elements, we also created a circular seal to complete the refined look of the brand. We then expanded the brand into collateral materials such as a postcard to introduce the new name and brand.