goPuff Public Relations Case Study

Project Goal

goPuff delivers daily essentials – from cleaning supplies, home needs and OTC medication to food and drinks – in just minutes. goPuff sought out public relations help to tell the compelling story of the two innovative Drexel students who launched it. The mobile app specifically caters to young professionals with an “on-the-go” lifestyle, making convenience even more convenient via a mobile delivery service.

Project Solution

goPuff retained Neff for national and local public relations outreach, messaging and market launch initiatives. The Neff team helped generate awareness and buzz in the local Philadelphia market, as well as around the U.S. with the company’s expansion across other major cities. The campaign facilitated was a successful nationwide launch for the app. Neff also helped launch goBeer, a beer delivery service, in Philadelphia.

• National launch of app
• Increased brand awareness
• Secured top-tier press regionally and nationally to help the expansion of the app
• Increase in orders across Philadelphia and nationwide