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GlobalFit Marketing Case Study

An innovative fitness app that uses technology solutions to connect wellness and rewards for the corporate space.

Project Goal

GlobalFit creates technology solutions and programs that connect wellness and rewards through its GlobalFit Rewards, Gym Network 360 and WalkMyMind platforms. The company needed to effectively promote these programs, which are available to over 70 million people as part of work site wellness plans, as they launched their new app GlobalFit Anywhere.

Project Solution

Our team collaborated across Creative, Media Buying, Public Relations, and Social Media services to generate interest in GlobalFit and drive users online to learn more about how they can join the app. A coordinated city-wide advertising campaign introduced the app and the website where users could go to learn more.

  • Generated interest in GlobalFit Anywhere
  • Enhanced brand materials with clean, modern designs
  • Drove users to the GlobalFit website to learn more about the products
  • Spread brand awareness through out of home advertising
  • Increased engagement on social media platforms

Services Delivered
  • Advertising
  • Media Strategy
  • Public Relations
  • Social Media

Advertising — App Launch

As part of our integrated partnership, we created a city-wide out-of-home and digital advertising campaign to spread brand awareness and generate interest in the app and website.

Social Media

The Social Media Team at Neff created a series of posts – photographic, informational, and graphic – all produced in-house, that align with the brand look and message, in order to provoke interest in the app and inform users on the opportunities provided within. The project included coordination with influencers to use and promote the app.

Public Relations

Neff is working on a local level to elevate the personal platforms of CEO Tony Frick and his team to position them as expert voices within the healthcare sector. In addition to raising the visibility of the company’s talking heads, we are simultaneously going out to the media to land key story placements that tell the public the GlobalFit story and what’s on the horizon with GlobalFit Anywhere. This allows GlobalFit and GlobalFit Anywhere to stay top-of-mind with key investors and consumers.

Photography by GlobalFit, Neff, and Intersection

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