Five Signs You’re Ready for a New Website
If you’re reading this, you have probably started the process of vetting web design companies. A good website is crucial to represent your brand and engage with customers. But websites can be expensive and time consuming to create. It’s understandable to be hesitant in making changes. So how do you know when to update? Here are five signs from a professional web design company that your business is ready for a new website.
Time needed: 3 minutes.
- Your website doesn’t represent your brand
As part of your integrated strategy, your website represents your brand. Customers and potential customers should be able to get an idea of who you are through the appearance and content of your site. If the look and feel doesn’t match up with your brand story, it may be time to make a change. Especially if you’ve recently rebranded, you’ll want to revamp your website to match this update.
- Your website is not user friendly
A well-designed interface is important for your business. If customers cannot navigate easily, they will have a negative impression of your company. In addition, they will not use your services if they cannot get the information they need. Do you have a clear call to action and organized hierarchy? Users should be able to quickly see what you do and find what they’re looking for.
- Your website is not responsive
Responsiveness is a key aspect of a user friendly website. In a world where more and more people are using phones to go online, your website needs to be mobile friendly. Users should also be able to view easily on a tablet or other device as well. Responsive web design is created in the coding of the site. Modern templates will also usually include this feature.
- Your website doesn’t match with competitors
It’s always a good idea to stay on top of what your competitors are up to. This includes their web presence. After all, a potential customer will be checking each company’s website to get a feel for what they like. To stay competitive in your market, you’ll want to be up to speed. If competitors have modernized their websites or added features you have not, your audience may be less inclined to trust your services. Web design companies will typically perform a competitive analysis during a discovery phase. Consider what you might need to add to stay relevant in your market.
- It’s been at least five years
It is standard practice to update a website after a timespan of 3 to 5 years. If it’s been longer than this, it’s a good time to think about if a new website would benefit your company. It may feel like you just changed things, but the internet is changing fast too. Even though a website is an added cost, it will ultimately help your bottom line. When customers can understand your brand and engage with your services more easily, your business will grow and thrive.
If your website is outdated or doesn’t represent your brand, it may be time for a new one. Even if you’re not ready for a brand-new website, you should still make sure to update regularly. Keep your content relevant so that customers are finding the information they need. You can also optimize your website for online business to improve your search rankings. If you are ready for a new website, find an agency who will be a good fit to represent your brand. A new site will ensure your brand remains accessible and relevant in your market.