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IVCC + Philly Phlash
Workhorse Brewing Co.

1919 Market

Redefining luxury apartment living in the heart of Center City, Philadelphia.

Project Goal

1919 Market came to Neff to help publicize their unique features and contemporary living spaces, which feature best-in-class amenities, skyline views and luxury penthouses. In order to attract interest and secure rentals, the new building needed to get the word out to the Philadelphia public.

Project Solution

Our team utilized advertising, PR and social media in a city-wide campaign to generate interest in 1919 Market. Our advertising combined interior photography and eye-catching color to showcase the space, paired with social media posts featuring high quality imagery and graphics to generate interest. Our PR team also reached out to a variety of media outlets to secure coverage of the opening.

  • Announced the opening of 1919 Market to the Philadelphia public
  • Generated strong brand awareness in the Philadelphia market with advertising, social media, and PR campaigns
  • Secured interest and rentals of the apartments

Services Delivered
  • Advertising
  • Media Strategy
  • Public Relations
  • Social Media

Advertising

This unique space called for out of the box advertising. We paired elegant black and white photography with vibrant color to showcase 1919 Market’s modern and dynamic qualities. We hand painted the colored strokes on clear vellum to match the brush strokes in the corporate identity.

Social Media

Through interior and exterior photography and creative graphics, our social media campaign generated public interest leading up to the opening and then continued to publicize events and amenities.

Public Relations

Our PR team was tasked with generating awareness around the project with the ultimate goal of fully leasing the building. We utilized local media to engage with the target audience to draw attention to both the project and key milestones such as Now Leasing, Move Ins – First Tenants and completion. An event, planned and executed by the Neff PR team, included a ribbon-cutting with prominent city officials and the Executive Team both from LCOR and Brandywine Realty Trust, which made for a key media photo opportunity for both TV and print purposes. The building was fully leased due to a successful integrated campaign.

Photography by Nell Hoving

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