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Scheufelen USA
Montco's Best Pizza Tournament

goPuff

The on-demand convenience store app that delivers what you need, day or night.

Project Goal

goPuff delivers daily essentials – from cleaning supplies, home needs and OTC medication to food and drinks – in just minutes. goPuff sought out public relations help to tell the compelling story of the two innovative Drexel students who launched it. The mobile app specifically caters to young professionals with an “on-the-go” lifestyle, making convenience even more convenient via a mobile delivery service.

Project Solution

goPuff retained Neff for national and local public relations outreach, messaging and market launch initiatives. The Neff team helped generate awareness and buzz in the local Philadelphia market, as well as around the U.S. with the company’s expansion across other major cities. The campaign facilitated was a successful nationwide launch for the app. Neff also helped launch goBeer, a beer delivery service, in Philadelphia.

  • National launch of app
  • Increased brand awareness
  • Secured top-tier press regionally and nationally to help the expansion of the app
  • Increase in orders across Philadelphia and nationwide

Services Delivered
  • Public Relations

National Public Relations Market Launch

Neff garnered top-tier national press for the app in various major cities across the country. Exposure on these top-level national outlets helped to further increase brand awareness for goPuff.

Local Public Relations Market Launch

Neff attracted top-tier local press for the app launch with strategic television placements within the Philadelphia market. Exposure on these top-level Philadelphia outlets helped to further increase brand awareness for goPuff.

goBeer Market Launch

Neff assisted in the launch of goPuff’s second app, goBeer, by getting strategic placements within the Philadelphia market. Exposure on these top-level Philadelphia outlets helped to further increase brand awareness and market reach for goBeer.

Images by Unsplash

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