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K & F International Trade Marketing Case Study

A wholesale smartphone parts distributor, selling hundreds of products online through their global network.

Project Goal

K&F International Trade needed an updated brand to match their global reach and promote their extensive collection of products. They were looking for a more modern look and a clean, user friendly e-commerce website where customers would easily be able to purchase phone parts.

Project Solution

Initially known as K&F LCD Screens, we helped K&F rename their brand to be more inclusive of all the products that they sell. Along with the name change, we redesigned a new logo with a more modern monogram and fresher colors.  We also created an updated e-commerce website using a beautiful and user-friendly theme that clearly organizes their 400+ products.

  • Refreshed and modernized the brand identity
  • Launched a modern, user friendly ecommerce website
  • Tripled online sales in the first month

Services Delivered
  • Branding
  • Website

Logo Development

The logo cleverly combines the “K” and “F” into a clean, geometric monogram. The corresponding copy is done in a straightforward sans serif font that is both more modern and easy to read.

Branding Process

The clean brand look was also applied to K&F’s corporate identity materials for a cohesive, professional brand system.


A themed approach was the most practical and cost effective choice for this project. We selected and implemented a beautiful, user-friendly theme that met the company’s needs with an easy to navigate e-commerce platform that incorporates their bold brand colors throughout.

Photography by Neff and K & F International Trade

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