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One City Marketing Case Study

Alterra Property Group’s elegant new residence at 1401 Arch Street.

Project Goal

One City is Alterra Property Group’s newest multi-family housing project in Philadelphia. Located at 1401 Arch Street in a historic building, One City needed a branding solution that was both sophisticated and modern to fit the new space.

Project Solution

Neff’s creative team designed an elegant brand with a historic feel to complement the particular style of of the building. Corresponding iconography, color and corporate identity materials complete the brand system.

Services Delivered
  • Branding

Logo Development

The logo combines a custom script wordmark with a line drawing of the building’s façade. The palette of deep, rich colors accentuates the sophistication of the mark.



Photography by Neff

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