One City is Alterra Property Group’s newest multi-family housing project in Philadelphia. Located at 1401 Arch Street in a historic building, One City needed a branding solution that was both sophisticated and modern to fit the new space.
Neff’s creative team designed an elegant brand with a historic feel to complement the particular style of of the building. Corresponding iconography, color and corporate identity materials complete the brand system.
The logo combines a custom script wordmark with a line drawing of the building’s façade. The palette of deep, rich colors accentuates the sophistication of the mark.
Photography by Neff