One Liberty Observation Deck Marketing Case Study

Project Goal

Raise awareness and affirm the breadth of the One Liberty Observation Deck (“The Deck”) brand by positioning it as not only a top tourist attraction for visitors to experience when traveling to the Philadelphia region, but also a destination for local Philadelphians to take in the city they love through a new lens.

The Solution

Through our strategic PR partnership with One Liberty Observation Deck and international parent company, the Montparnasse (M56) Group, Neff has continued to garner buzz around the iconic tourism destination in the Philadelphia area and beyond since 2017. Our PR campaign aims to capitalize on the high-quality experience, education and engagement behind the #PhillyFromtheTop brand while promoting The Deck’s impact on the local tourism space as a whole.

 

• Leveraging on-site activations and initiatives hosted at The Deck to relevant media outlets
• Positioning the One Liberty team as thought-leaders at the forefront of innovation and efficiency in the travel and tourism industry of Philadelphia
• Identify and create innovative pitch angles that utilize tourism trends to keep The Deck top of mind to key publics and consumers on a national scale
• Targeting the “Active Pre-Planner” by leveraging One Liberty Observation Deck as a reliable resource that allows visitors and locals alike to explore, with ease, all that the Philadelphia area has to offer
• Secured visual, TV broadcast placements that educate Philadelphia locals and visitors alike on the benefits of The Deck in order to learn and gain a new perspective of the city as seen from new heights