Red Rabbit works with schools, charter networks, districts, food banks, and government officials to uplift communities of color through healthy and culturally relevant cafeteria food. The company’s professionally trained chefs run a full-service operation from sourcing to serving to create the very best cafeteria experience for school communities. They came to Neff looking to expand their footprint and brand awareness throughout the Philadelphia and Southern New Jersey markets.
We pursued an integrated approach that combines advertising, media strategy, social media, and public relations to accomplish Red Rabbit’s campaign goals of building brand recognition and differentiating from other food service companies. We worked to establish Red Rabbit as an advocate for social justice and a trusted school food service provider in the Philadelphia and Camden areas. We utilized out-of-home advertising, social media, and PR placements to publicize Red Rabbit and showcase their mission and vision to provide food security and nutrition education to underserved communities within the Greater Philadelphia and Southern New Jersey regions.
We utilized bold out-of-home advertising to increase brand recognition and show what’s different about Red Rabbit in an effective, impactful way. The billboard design highlights key information with succinct copy and imagery that illustrate the company’s mission of social justice through culturally relevant and nutritious cafeteria food.
Our social media team developed a recommendation based on a comprehensive analysis of direct competitors and successful social-justice-oriented brands. Our recommendation highlights the importance of consistency, quality, and diversity in Red Rabbit’s social media content. Our strategy prioritizes social justice themes, honesty, clarity, high-quality images, well-designed graphics, and engaging and varied content.
Photos from Red Rabbit