Security Risk Advisors Marketing Case Study

Project Goal

Security Risk Advisors is a cybersecurity consultant firm serving Fortune 1000 and Global 1000 companies, innovative technology startups and mission-oriented non-profits. SRA hired Neff for a brand and website redesign in 2017 to more clearly represent their mission and vision with an updated look.

Project Solution

While creating the new brand for SRA, it was important to capture their best-in-class cybersecurity services in a manner that was both visually appealing and easy to understand. We kept in mind the advanced technology used in their business and the strong connections they build, qualities that set them apart in the market. The updated branding presents SRA as a modern, professional company, and the website simplifies the complex information about what they do and guides potential clients through their process.

• Developed an updated brand and identity that speaks to the complexity of their business
• Communicated a difficult process clearly and efficiently via a new website design and development
• Delivered a brand guidelines document to establish a clear set of instructions on how to efficiently use the brand in the future