Shawnee Mountain is located less than two hours from Philadelphia, NYC and New Jersey. The ski area features over 125 skiable acres and skiing, snowboarding and tubing offerings for all levels of experience. The company wanted to raise brand visibility among select targeted markets within a 60-100 mile radius of the Poconos and support the growth of the mountain through targeted Public Relations efforts.
Our Public Relations team created and executed a PR Strategy to support the 2020-21 ski season through targeted outreach. To complement these efforts, our Videography and Photography team captured high quality content that can be be leveraged across the company’s platforms.
Our Videography and Photography team spent the day on the mountain capturing the feel of the environment, from aerial drone footage to close-up shots of families having fun on the slopes.
Our Public Relations team executed a strategy to support the 2020-21 ski season by targeting a customer base of families, group travelers and winter sport enthusiasts. Through earned publicity and social media influencer outreach, the Neff PR team generated a high level of awareness around Shawnee’s Opening Day, the mountain’s family-friendly offerings, kids’ programs, COVID-19 safety procedures and event schedule.
Photos and Videos by Neff.