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TerraVida Holistic Centers Marketing Case Study

Medical dispensaries in Pennsylvania with a focus on compassionate, patient-centered care and educating the community on cannabis.

Project Goal

TerraVida Holistic Centers is the fastest-growing, women-owned medical cannabis company in Pennsylvania, with three locations in the Greater Philadelphia area and plans to expand both regionally and nationally. TerraVida sought out public relations to help tell the story of their founder & CEO Chris Visco, communicate their dedication to high-quality patient care, demonstrate their extensive non-profit work, and support company launches into potential new markets.

Project Solution

The Neff team worked collaboratively with TerraVida Holistic Centers to position CEO Chris Visco and the TerraVida team as thought-leaders and advocates in the cannabis space, which is projected to be a $130-billion-dollar industry within the next five years. The Neff PR team has successfully generated buzz in the Greater Philadelphia market and within top cannabis trade publications across broadcast, print and online media platforms.

  • Generated brand awareness
  • Supported philanthropic initiatives and community outreach
  • Positioned the TerraVida team as industry thought leaders
  • Told the story of company growth and how TerraVida Holistic Centers has pivoted during the COVID-19 pandemic environment

Services Delivered
  • Advertising
  • Public Relations


Our team created digital and out-of-home advertising to increase brand awareness and publicize new locations and products. The advertising creative featured imagery and messaging in line with the company’s focus on compassionate, patient-centered care.

Public Relations

Through earned publicity, Neff has generated awareness around TerraVida’s VOWD (Victims of the War on Drugs) organization and other community initiatives, told the story of rapid company growth as TerraVida is poised to expand into new markets, and positioned Chris Visco as a seasoned cannabis industry expert advocating for positive change in the space.

Photos from Stocksy.

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