Workhorse Brewing Co. Marketing Case Study

Project Goal

Workhorse Brewing Co. is a new power player in the well-seasoned, Philadelphia craft beer industry. The Workhorse brand reflects the community in which it resides: hard-working, approachable and earnest, all while maintaining an unwavering commitment to quality in all facets of the operation. The brewery challenged Neff to create and execute a strategic PR approach that raises brand awareness, supports Workhorse’s breakthrough into the Center City market with the launch of a new pop-up taproom concept and generate continuous buzz around the King of Prussia brewery location.

Project Solution

Through our strategic PR partnership with Workhorse Brewing Co., Neff has continued to garner buzz around the newest and largest craft brewery in King of Prussia and position it as the fastest-growing, Pennsylvania brewing company that is disrupting the wine & spirits market. Our PR campaign aims to tell the story behind Workhorse Brewing Co’s hard-working staff, high-quality operation and carefully crafted, approachable product while promoting the newest taproom location in Center City. Through PR, Neff continues to drive home the principles that the Workhorse brand embodies – consistency, dependability, reliability of “Beer Made Right.”

• Created buzz around the opening of the Spread Bagelry x Workhorse Brewing Co collaboration in Center City
• Spread awareness of new product launches such as the Saxby’s x Workhorse collaboration beer, “Start It Up”
• Leveraging on-site events and initiatives
• Identify and create innovative pitch angles to promote the taproom offerings, strategic partnerships and the team behind the Workhorse brand