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For many during the COVID-19 outbreak, the new normal will be remote work. Working from home, sounds great, right? Waking up later, not having to worry about that annoying morning commute, eating whatever you want at your desk, like that leftover salmon you made last night? But when it’s time to sit down and get things done, it may be harder than you thought. Here are some things to consider when you transition to remote work.
First, create a positive work environment. We all know remote work can be difficult due to distractions (food, Netflix, dogs, etc.). Construct an environment that makes you feel motivated. Having the right tools and equipment is essential in being able to transition to remote work.
Additionally, create a routine. Start your day as you typically would. Set an alarm, eat a good breakfast, and do your morning workout. Get dressed and yes, that means no pajamas. Take time for a lunch break outside your work space to set boundaries between work and leisure. Make sure you eat the same as you would if you were at the office. Eating healthy can help you be more energized, and too much take-out can make you feel sluggish and less productive.
Freedom of setting your own work environment. You have total control over how your work environment can be at home and really make it your own. You won’t have to worry about loud co-workers distracting you. Also, you can listen to your music as loud as you want!
You have more time. Since you’re cutting your commute out of your day, you have more time to yourself. Now you can check off all those little tasks that you never had time for.
No more commute expenses. Remote work means saying goodbye to paying for gas, tolls and parking. Instead, put the time you spent commuting to cooking breakfast, checking emails, or walking your dog.
Since there are fewer interruptions at home (if you don’t have kids), you won’t have someone coming up to you asking questions every half hour.
More time with your family. Even if you aren’t able to hang out with your loved ones during working hours, you still have the opportunity to spend quality together during the hours you would have been commuting or to enjoy lunch together.
There is no physical face-to-face interaction with clients or co-workers. You won’t have in-person meetings to really build a connection with a potential or current client. Maintaining that out-of-office connection with your co-workers is important too when working from home. Planning outings like happy hours, bowling, etc. can really help keep the collaboration going.
There is no separation between work and leisure. Having strict time frames built into your schedule when working from home is important. Make sure you have a good balance of work time and relaxation time.
You have to make an effort to get a change of scenery. Taking a walk during lunch or running to the store during the day can eliminate the feeling of the same thing every day. Also, making sure you get enough exercise is crucial to being the most energized.
You can feel out of the loop. Sometimes your team might not send you every email or invite you to every video call. Therefore, being proactive in following up with your co-workers and making sure you know what’s going on will help feeling like you’re not missing important information.
To Recap our Tips for Working from Home:
Make a spot in your home specifically for getting work done.
Add plants, candles and office supplies that make your space feel welcoming and more like a real office.
Even though you may not leave the house, get ready in the morning like you normally would to stay in work mode.
A strict schedule will make it easier to complete tasks on time and at a high level.
Neff is honored to be ranked #1 best video production company in Philadelphia on peerspace’s favorite video production companies in Philadelphia (2020). Peerspace is the go-to online resource for finding photo and video locations in cities across the country.
The Neff team comprises brand experts focused on producing effective media and videos for commercials and corporate clients, specializing in brand stories, corporate videos, aerial footage, real estate videos, and short documentaries.
peerspace
Videography is an impactful tool for adding dimension and helping to humanize a brand. Through our integrated approach, we pair videography with other marketing services including Advertising, Website Design and Development, Social Media, and Public Relations for a comprehensive strategy.
Neff was chosen as the best video production company in Philadelphia because of the quality of our process and product. We offer complete videography capabilities from storyboarding and scripting to filming and post-production. We capture commercials, brand stories, interviews, promotional videos, drone footage, and more.
One example of the videography work that we do is short form documentaries such as our features on Philadelphia Distilling’s Bluecoat American Dry Gin and the Make The World Better Foundation’s 2019 Benefit Concert.
We not only film the footage, but also have a thorough process of writing the content and an editing phase that includes color grading, audio engineering and motion graphics.
Our videography team also creates behind the scenes awareness videos that incorporate interviews and animation elements. Some examples of these are DNB First’s Wissahickon Trail Classic and the Arena Football League’s Commissioner’s Corner.
We’ve done videography for a diverse range of clients including food and beverage, music, sports, and nonprofits.
In addition to brand stories and interviews, we also make broadcast quality commercials. These include an introduction to Neff and a commercial spot for 21st Century Cyber Charter School.
We’re proud to be named a top video production company in the Philadelphia region. Check out all our videography work on vimeo and youtube and our complete portfolio on our website.
“Neff is extremely honored to be recognized as a global leader in the top 500 on Clutch’s Top 1000 Companies for 2019!” — David Neff, President and Owner
There are several key considerations to choosing the right agency, including services provided and a strong portfolio of happy clients. Neff provides an integrated marketing approach, including branding, public relations, social media, web design and development, advertising, media buying, photography and videography. We deliver successful strategies to tell your story and expand your reach. Why trust us? Clutch.co—a B2B ratings and reviews website—has recognized us in the top 500 of their top 1000 service providers. Clutch lends credibility to businesses by showcasing real reviews left by real clients.
On the platform, we’re ranked among the top Philadelphia agencies, and we hold a perfect 5-star rating. Here’s what one happy client had to say about our work:
“Beauty is in the eye of the beholder. It’s a difficult thing to achieve, and we have an internal list of stakeholders, each with their own opinions. Neff Associates excelled in navigating differing views and coming up with a design that solved many problems… The project has been a tremendous success, and we’re very happy with the new website.”
— COO, Architecture Planning Firm
Since we’re a client-centric business ourselves, we’re thrilled to receive recognition from such a client-driven platform.
We’re also listed among the world’s best agencies on the Manifest, Clutch’s cooler sister of a website. It’s another B2B resource that can guide your business decisions.
This award only inspires us to continue transforming businesses. And we’d love to start with yours, today. Get in touch with us!
In 2017 we celebrated our 30th anniversary, and after three decades of marketing excellence in Philadelphia, it was time to update our brand and redefine our mission. We moved on from a brand presence that felt like it was created 30 years go (because, well, it was) to something that reflects our growth and who we are today. So our team and owner, David Neff, took a closer look at our brand, where it came from, and where we want it to go. Have a look at the Neff rebrand process below.
In marketing and advertising, your brand name is synonymous with who you are, what you do and what you stand for. With that, the first thing we wanted to redefine was our mission and our name. We agreed that Neff Associates sounded too buttoned up and old fashioned, more like a law firm than a modern agency, and it didn’t represent who we are. After endless rounds of brainstorming, SWOT analyzing, and a little bit of debate, we concluded that there’s no word that can encompass everything we do. We’re a collaborative full-service agency, meaning we cover all of our clients’ marketing and advertising needs from branding and websites, to public relations and social media, to media strategy, to videography and photography, and everything in between. How could we possibly narrow all of that down to one word or phrase?
We wanted to contemporize our image, to simplify and reflect who we are today.
David Neff, President and CEO
So, we thought, what else could describe who we are? How do people know us? In casual conversation, both internally and with clients, we’ve always cut it short to just “Neff.” Maybe that’s all we needed to be, maybe the new name didn’t have to be totally different, but just instituting a simple phrase that we already use. It was an easy decision; we unanimously decided we are now “Neff!” Goodbye to that stuffy suffix.
Re-branding as Neff would present the opportunity to showcase our creative work and unique office culture. During the process, we took a deeper look at who Neff is. And no, we don’t just mean the guy who started the agency, but the business and the culture he has grown so vastly over the last thirty years. The twenty-three faces who show up to the office every day ready to create and collaborate, the dozens of awards that adorn our lobby walls, the portfolio of work that amazes potential partners every day, the long list of happy clients that span almost every possible industry, the office dogs who give endless kisses, and everything in between. This was all deeply considered during the Neff rebrand.
After 30 years, we still have that startup mentality. We hustle and don’t quit, we do whatever it takes to help our clients succeed and builds relationships with those clients. Neff is a full-service marketing agency based in Old City, Philadelphia. Our mission is to use integrated strategies to tell your story and expand your brand. We thrive on collaboration, creativity, and forming strong relations, both internally and with every client.
Great! Now how do we create a logo that encompasses all of that? It was time to put pencil to paper. We first explored dozens of rounds of sketches with the team, breaking one of our biggest rules by involving the whole office every step of the way. But it was important to get every single person’s input, because we all work as a team, and the creative influence of the social and PR teams was just as important as the ideas coming from our designers.
Our first round of sketches consisted of logos from all walks of life: tall, short, wide, thin, square, round. We thought everywhere except inside the box. In the first few rounds of drafts we explored many different logo styles: iconographic, typographic, minimalist, detailed, hand drawn, etc. Seeing all of these different options made the team think even deeper about who we are and how we could show that.
As we narrowed down the logo choices, we paid attention to how we reacted to each design, how each idea correlated with the work that we do for clients and how they connected to our culture. We decided on a direction that was simple, yet bold. This approach would capture the viewers eye, but in an understated way.
Getting closer and closer to our final mark, we started developing a custom typography solution. What kind of creative agency would we be if we just picked a font and used it? Our designers worked hard to make sure every angle, every curve, was thoroughly thought out.
Finalizing the wordmark form wasn’t the end of the journey for this logo. What fun would it be without an icon sidekick? We didn’t want to sacrifice the bold impact of wordmark by putting an icon with it, so we needed one that could stand alone and represent the brand independently as a companion mark. This is where the new logo family in the Neff rebrand started taking shape.
The next agency-wide debate was: go wild with the color or tone it down? As you can see, we compromised. We chose a blend of our classic navy blue and a new bright coral. And for the new color, we wanted to choose something that is loud, yet classy, and has strong character. To emphasize our services coming full circle, we blended the blue and the coral for shades to represent each service.
A new brand wouldn’t be complete without rules. Our design team poured countless hours into a 180-page guidelines document communicating how the Neff rebrand should and should not be used. The brand book covers all topics from stretching the logo to blog posts to T-shirt designs. It gives guidance on exactly what we can and can’t do. Our brand coral will never be printed as pumpkin orange, or Santa red, if we have anything to say about it!
After the rebrand was complete, it was time to bring our new website to life. Content hierarchy was our first priority. Were we thoroughly communicating our capabilities to our audience? Was it immediately obvious how cool we are? It was time to shout to the world what we do it and how effectively we do it. Through an extensive research and architecture phase, we reconstructed the sitemap to create an intuitive experience.
To contrast our new bold brand, we chose a thin, concise font for our page headers and a minimalist type approach to the layout. Our main focus was showing how we help our clients communicate their brand through public relations, social media, branding, websites, advertising, media strategy, videography, and photography. Using eye-catching, yet understated graphics and a bold font to define our services, we let our portfolio do the rest of the heavy lifting.
Now that we had a new brand and a beautiful, updated website to show for it, it was time to let the world know. Through the efforts of our social media team, we launched the new @Neff_Knows campaign. Over the course of a two-day launch, our handles adopted our new tagline and our profiles got a facelift. Not only did we update our social media platforms on the surface, we are undergoing a complete social identity overhaul. With new social guidelines in place, our posts will have an updated, concise style. It reflect our new look and feel.
And how could we stop there with the re-branding fun? With no sign of “Associates” in sight, our office is now decked out with new signage and swag. There’s no shortage of newly brand Neff t-shirts, hats, pins, and stickers, and business cards to show off.
We’re excited to share our new brand with the you. We hope that it gives some insight into the creative, collaborative, innovative agency that we are. Also, we genuinely love helping our clients launch their brands and are thrilled to be able to give ourselves a makeover for the first time in thirty years. (Can we say case of the shoemaker’s child here?) For updates about the Neff rebrand and our clients, follow us on social media @neff_knows and sign up for our newsletter in the footer below.