Member-owned financial cooperative serving the Philadelphia area

Project Goal

Ardent is a member-owned financial cooperative who rebranded in 2014 to reflect their hard-working attitude and passion about serving their local community. Ardent offers a full range of products and services in personal banking, personal borrowing, and investing. Neff’s goal was to increase brand awareness and drive memberships through public relations, advertising, and social media.

Project Solution

Neff helped to propel this message through PR, Social Media, Creative, and Media efforts that integrated Ardent’s new name and look into successful campaigns.

Generated over 139 million PR impressions in one year
Produced season-specific advertising campaigns to increase business
Enhanced brand materials with updated, modern designs
Increased brand awareness through an integrated advertising and marketing campaign

Services Delivered

Advertising
Media Strategy
Public Relations
Social Media

Advertising

As part of our fully integrated campaign, we refreshed the look and feel of Ardent Credit Union’s advertising creative and provided a strategic media plan that includes digital radio, print, out of home, and online advertising.

Pandora Radio Campaign

Our team developed custom radio spots to advertise the opening of Ardent’s new location in Oaks, PA, and what makes Ardent different. The radio spots celebrate Ardent’s focus on its members and opportunities like the new Kasasa checking account.

Social Media

The Neff social media team works with 1919 Market to craft custom strategies for every month of the year, across all major social media platforms. Through custom content, our team generates high quality user engagement to help promote the property and brand.

Public Relations

The Neff team targeted both national and local outlets like the Philadelphia Inquirer, Yahoo, and Fox News to promote Ardent and their new name change and brand refresh.

Photography by Neff and Ardent Credit Union

Ardent Credit Union Marketing Case Study

Member-owned financial cooperative serving the Philadelphia community with a full range of products and services in banking solutions