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ASHER’S CHOCOLATE Marketing Case Study

One of the oldest continuously family owned and operated candy manufacturers in the country, making fine chocolates since 1892.

Project Goal

Asher’s Chocolate Co hired Neff to increase brand awareness and raise the visibility of Asher’s Chocolate Co. brand by generating buzz around the company’s 130-year legacy and emergence of their fifth-generation leadership.

Project Solution

We shared Asher’s story through earned press, highlighting their finest, freshest, locally sourced ingredients and time-honored recipes. We positioned them as the nation’s choice for chocolate and fine candy, and a leader in sugar-free options.

Services Delivered:

  • Public Relations​
  • Content Creation ​
  • Creative Services ​
  • Photography ​
  • Videography

Services Delivered
  • Advertising
  • Social Media

Social Media

Asher’s revamped social media content strategy features bright and colorful visuals that showcases their products. The Neff team stayed on top of trends to incorporate, and often featured Asher’s beloved mascot, Jerry Cordial, to engage their audience.

Public Relations

During our PR relationship with Asher’s Chocolate, we launched their new mascot, Jerry Cordial, in celebration of 130 years of the company. We marked National Chocolate Day and other holidays with engaging content, which included the concept and execution of Jerry-themed adventures like Jerry’s Jitney Journey and a Philadelphia tour in collaboration with Philly Phlash.

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