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DreamLife Recovery is a new, modern addiction rehabilitation facility serving the Greater Pittsburgh area and beyond. DreamLife offers treatments for those seeking healing from substance abuse, alcohol abuse and dual diagnosis. The facility needed a new look along with promotion of their services.
Neff created and executed an integrated marketing campaign that included Public Relations, Social Media and Creative Services. We collaborated to create a new brand identity and website as well as promote the facility and its holistic approach through PR and Social Media.
Neff created an updated modern brand with vibrant colors and a refreshed look. We took the wave form from the old logo and incorporated it into the “D” in a more visually impactful way. The wave also subtly creates an “L” that stands for “Life.”
In creating the DreamLife website, we considered the client’s priorities of a clear call to action and clean design. Our team implemented a WordPress template and customized it with photography, content, and brand colors. The new website is a modern, user friendly source of information for potential DreamLife patients and their family and friends. The template structure will allow the company to update as needed as they grow.
Our videography team created a series of one minute videos to be posted on the DreamLife website and social media platforms. These moving interviews capture the personal stories of a mother and son speaking about drug addiction from their different perspectives. See the rest of the videos on our YouTube channel.
In addition to promoting the facility, our Social Media team supported the Grand Opening and Open House in May 2019 with on-site photography and videography. Our team collaborated closely to humanize the DreamLife brand through their social media presence.
Alongside Social Media, Neff’s PR team publicized the Grand Opening and Open House events with media outreach. We worked to position DreamLife and its staff as a resource to those seeking treatment for addiction through a holistic approach.
Photography by Neff