Hospitality Assistance Response of Pennsylvania (HARP) is a non-profit, founded by the Pennsylvania Restaurant & Lodging Association, that provides immediate emergency funding to hospitality workers. HARP was founded to distribute grants to front-line industry employees experiencing significant hardships due to the abrupt restaurant and hospitality closures caused by the COVID-19 pandemic. The organization needed new branding and a website to get the word out to those in need and those interested in donating.
Neff worked efficiently to brand HARP with a modern logo reflective of their parent company, the Pennsylvania Restaurant & Lodging Association, and of their mission to serve hospitality workers. Our team also created a website where users can effectively seek assistance and donate money.
The HARP logo uses the same color palette as the Pennsylvania Restaurant & Lodging Association to visually demonstrate the association with their parent company. The design has a similar look to PR&LA, but with a more modern feel. The icon uses the form of a heart to connote help during hardship, along with lines that reference the shape of a harp as well as a lifeline for workers in need.
Hospitality workers needed emergency funding as soon as possible, so our team prioritized time and usability in creating the HARP website. Neff utilized a templated WordPress theme to ensure that we could do this without sacrificing any quality of design. We chose a theme that is clean and user friendly to provide useful information to those in need and a clear call to action for donations.
Photography by Neff and Unsplash