HARP Marketing Case Study

Project Goal

Hospitality Assistance Response of Pennsylvania (HARP) is a non-profit, founded by the Pennsylvania Restaurant & Lodging Association, that provides immediate emergency funding to hospitality workers. HARP was founded to distribute grants to front-line industry employees experiencing significant hardships due to the abrupt restaurant and hospitality closures caused by the COVID-19 pandemic. The organization needed new branding and a website to get the word out to those in need and those interested in donating.

Project Solution

Neff worked efficiently to brand HARP with a modern logo reflective of their parent company, the Pennsylvania Restaurant & Lodging Association, and of their mission to serve hospitality workers. Our team also created a website where users can effectively seek assistance and donate money.