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K&F International Trade needed an updated brand to match their global reach and promote their extensive collection of products. They were looking for a more modern look and a clean, user friendly e-commerce website where customers would easily be able to purchase phone parts.
Initially known as K&F LCD Screens, we helped K&F rename their brand to be more inclusive of all the products that they sell. Along with the name change, we redesigned a new logo with a more modern monogram and fresher colors. We also created an updated e-commerce website using a beautiful and user-friendly theme that clearly organizes their 400+ products.
The logo cleverly combines the “K” and “F” into a clean, geometric monogram. The corresponding copy is done in a straightforward sans serif font that is both more modern and easy to read.
The clean brand look was also applied to K&F’s corporate identity materials for a cohesive, professional brand system.
A themed approach was the most practical and cost effective choice for this project. We selected and implemented a beautiful, user-friendly theme that met the company’s needs with an easy to navigate e-commerce platform that incorporates their bold brand colors throughout.
Photography by Neff and K & F International Trade